HiP Chocolate

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Company News

Brandplant Adds HiP Chocolate to Benelux Distribution Portfolio 

Brandplant – the plant-based Benelux distributor – has expanded its portfolio with the addition of UK vegan brand HiP Chocolate. Created by James Cadbury, the great-great-great-grandson of John Cadbury, HiP produces oat-based milk chocolate from a slave-free supply chain. Netherlands-based Brandplant is continuing to expand its distribution portfolio, adding HiP to its current range of brands which includes VFC, Vantastic Foods, PLAYin CHOC, and two of its own brands, Pianta and Upside.   Brandplant also recently received investment from UK’s Veg Capital and Sweden’s Kale United, to accelerate the availability of vegan products in the Netherlands, Belgium, and Luxembourg. Veganism and plant-based diets are on the rise in the countries, with the city of Amsterdam even laying out plans to encourage its citizens to be 50% …




Investments & Finance

Plant-Based Industry to Flourish in Benelux With Support From Veg Capital & Kale United

UK’s Veg Capital and Sweden’s Kale United, two game-changers in the world of vegan and ethical investment, have invested in Brandplant, a Netherlands distributor of plant-based products, signalling the acceleration of vegan product availability in the Netherlands, Belgium and Luxembourg. The partnership between these three ethically aligned companies with an impressive combined international vegan network has huge potential for the growth of plant-based business in the three markets. The funds will be utilised to accelerate the growth of current Brandplant brands, in addition to portfolio brands of Veg Capital and Kale United, who in return will support Brandplant’s own brands in the UK and Scandinavia. “It really is a win-win situation,” states Veg Capital’s Managing Director Matthew Glover, who also co-founded Veganuary and VFC, “as …