Plenitude is a project launched by a consortium of ten partners spanning biotech, protein expertise, sustainability, and three key players in food – Mosa Meat, Vivera, and ABP. The group has announced the go-ahead for the building of a first-of-its-kind, large-scale mycoprotein facility, following its securing last year of €17m in funding.
New Research Reveals Five Trends Shaping the Future of the Plant-Based Industry
At the recent Bridge2Food 2025 summit in the Netherlands, flavour and fragrance manufacturer Givaudan shared five trends that are shaping the future of plant-based innovation. The findings are based on Givaudan’s proprietary research, which has surveyed more than 3,000 European consumers and 250 industry experts. As reported by Senior Consumer & Market Insights Manager Laurence Minisini, the trends are: Health and nutrition The research indicates that while 54% of Europeans have tried plant-based meat, 12% have stopped purchasing it and 17% have reduced their consumption. Health concerns are often cited as a reason why, illustrating the need for clearly communicated nutritional benefits such as high protein and fiber content and fewer additives. Taste and texture Poor taste and texture are also among the most common …
