Brightfield Group

Silk Launches NextMilk Dairy Lovers

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Milk- and Dairy Alternatives

US: Most Alt Milk Consumers Do Not Follow a Plant-Based Diet

In a US consumer survey for Q3 2023, consumer research firm Brightfield Group has uncovered insights into the motivations of different demographics for choosing alt milks. As reported by The Food Institute, the survey shows that digestive health is the most common motivator across all age groups, cited by 38.1% of consumers. This is followed by allergies or intolerances and a desire for variety, both at 23%. 22.6% of consumers believe plant milks have a better nutritional profile, while 19.1% prefer their taste over dairy. The vast majority of alt milk consumers are not vegan or plant-based; just 4.8% cite this as a motivation, though this figure is slightly higher among Millennials (7.2%) and Gen Z (6.3%). 44.5% of consumers say they do not conform …

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Market & Trends

Report: Cost of Living Hits Some Plant-Based Categories, But Alt Milk Sales Remain Strong

Data from Evergi, a consumer wellness and emerging foods data platform by Brightfield Group, has spotlighted several new trends in the US plant-based market. An important finding is that although sales of some plant-based foods have slowed, this is largely due to the cost of living. 80% of people who have switched back to eating red meat and chicken say they still believe plant-based foods are healthier and better for the planet, meaning they will likely begin purchasing them again if their financial situation improves. Bacon and ready meals continue to rise While many plant-based categories — such as creamer, cheese, and burgers — are seeing falling sales, others — including bacon and frozen ready meals — are on the increase. Furthermore, many of the …

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