Plenish, a UK business making cold-pressed juices and plant milks, has been acquired by soft drinks company Britvic. Britvic said it made the move because it saw huge potential in the rapidly-growing market for plant-based drinks.
Plenish Rebrands With New “Rich, Indulgent” Design On Tenth Birthday
UK-based plant-based beverage brand Plenish has rebranded its image with the goal of taking on the competition with a creative new design. The new look represents a “rich, indulgent lifestyle-focused aesthetic” that was “driven from in-depth research with consumers and evolving category trends,” the brand has stated. Kara Rosen, the founder of Plenish, said that after having founded the company ten years ago this year, “it seems fitting to mark that momentous milestone with the latest expression of the Plenish brand. Nature is our number one supplier and with our new look we wanted to hero those amazing ingredients in all their natural glory.” Founded in 2012 and acquired by soft drinks company Britvic early last year, the brand is not afraid to boast its …