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Studies & Numbers

Report Predicts Further Consolidation in Plant-Based, Finds Consumers Prefer Products That Do Not Resemble Animal-Based Foods

A report by UK & Ireland law firm Browne Jacobson has found that almost two-fifths (39%) of UK adults are discouraged from buying plant-based products due to their cost. Notably, the firm also states that a third of UK adults report they are less likely to purchase such products if they “resemble animal-based food and half of those who follow a vegan diet (49%) would prefer plant-based foods to differentiate from animal-based products“. 25% of participants said they felt there were fewer plant-based options in supermarkets this year compared to last year, with this figure rising to 43% among vegans. The report cites this as evidence of further consolidation in the plant-based category, claiming that this trend will continue due to the cost-of-living crisis. An …

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