Impossible Foods Burger King

Alex Swanda © Impossible Foods

Marketing & Media

Burger King’s Million Dollar Whopper Campaign Features Customizable Impossible Whoppers

Burger King’s latest promotional venture, the Million Dollar Whopper Campaign, will feature the Impossible Burger patty, allowing the option to create 100% plant-based burgers as part of the contest. The campaign offers Burger King patrons the opportunity to design their ultimate Whopper, with the chance to win a $1 million prize. The contest, which is open for entries through March 17, encourages participants to explore over 200,000 possible combinations to create their dream Whopper. For the first time, customers can opt for the Impossible Burger patty, enabling the creation of entirely plant-based versions of the popular sandwich. Participants can submit their unique Whopper designs via Burger King’s website or the BK App, utilizing a Royal Perks account. Each submission will be transformed by artificial intelligence …

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UK food service outlets launch new Veganuary options

© LEON

Food Service

From Bhajis to Bulgogi: UK Food Service Outlets Introduce New Veganuary Options

As Veganuary gets underway, many UK food service outlets are launching new menu options to cater to customers who are trying a plant-based diet. Here, we take a look at some of the newly introduced dishes. Leon Healthy fast food chain Leon is celebrating Veganuary with an updated plant-based menu. One new option is the Bangin’ Bhaji Wrap, which contains courgette and pea bhajis topped with Kachumber (an Indian salad), crispy onions, and herby mayo. Another new dish is the Rainbow Squash Salad, containing roasted butternut squash, herby mayo, pink kraut, greens, and grains, seasoned with Mediterranean-inspired spices. “Get ready for a line-up of plantilicious dishes that are not only a treat for the taste buds but are a treat for the gut too,” said …

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Burger King has launched a plant-based restaurant in Puerto Rico.

© Burger King Puerto Rico

Fast Food

Burger King Launches 15th Plant-Based Restaurant Powered by The Vegetarian Butcher in Puerto Rico

Article update 15 Nov: The Vegetarian Butcher informs us that this location does serve a “limited amount of eggs and dairy,” and as such consumers must be conscious of this if visiting the restaurant. Burger King has launched its 15th plant-based restaurant, powered by The Vegetarian Butcher: “La Casa Veggie,” in Puerto Rico.  Using the motto, “Try the green side of flavor,” the new store in Plaza Trujillo Alto offers customers a “full veggie experience,” including plant-based versions of Burger King classics such as Whopper, Long Chicken Sandwich, Nuggets, and other options, such as salads and wraps, all made with The Vegetarian Butcher’s products.  Simultaneously, Burger King has launched its veggie options on the regular menus in all of its Puerto Rico locations. “The taste …

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Burger King to offer discounted Vegan Royale burgers

Image: Burger King

Marketing & Media

Burger King UK to Offer Discounted Vegan Royale Burgers Every Monday

Burger King UK is now offering its chicken-style Vegan Royale burger at a discounted price of £2.99 on Mondays, with the aim of encouraging more customers to try plant-based options. It comes after a poll commissioned by the chain in collaboration with The Vegetarian Butcher found that 73% of meat-eaters wouldn’t choose a plant-based menu option, with 48% saying they don’t believe plant-based meat tastes as good as animal meat. However, 31% said they would be more likely to choose a plant-based dish if they knew it tasted as good as the conventional option, while 38% said better value for money would make them more likely to order plant-based food. Plant-based game show To address the idea that plant-based options don’t taste as good, Burger …

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BK Germany Spongebob Meal Deal

© Burger King Germany

Fast Food

Germany: Burger King Launches Plant-Based SpongeBob Inspired Bikini Bottom Burger

Inspired by cartoon character SpongeBob (whose home is called Bikini Bottom in the popular series), Burger King Germany launches the Bikini Bottom Burger with vegetable patty and pineapple sauce, available in a standard size or junior deal for kids. The “patty is not a meat alternative … just without meat,” notes BK. Burger King, the pioneer in meat-free burgers in Germany, now offers customers another plant-based alternative, and instead of imitating the taste of beef, chicken, or fish, the fast food chain has developed a new vegetable patty product. It consists of salsify, beets, other vegetables, and herbs, is tender on the inside but firm to the bite in consistency and crispy on the outside, according to the chain. In the Bikini Bottom Burger, the …

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Burger King Costa Rica

©Burger King

Fast Food

Global Fast Food Chains Become Increasingly Plant-Friendly, Normalizing Sustainable Food

A report by ProVeg has found that the five leading global fast food chains — McDonald’s, Burger King, Subway, Pizza Hut, and KFC — are increasingly offering a range of plant-based options. The research looked at the plant-based dishes offered by the chains in Belgium, Czechia, Germany, the Netherlands, Poland, South Africa, Spain, the UK, and the US. The chains were then ranked based on these findings, with main meals, sides, and desserts all taken into account. Burger King tops the list Burger King topped the list due to its wide range of animal-free main dishes. Yesterday (August 8) marked four years since the chain’s Impossible Whopper rolled out across the US; since then, plant-based Whoppers have become widely available in numerous countries, along with …

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Burger King Germany

Klaus Schmaeing © Burger King Germany

Interviews

Burger King Germany: “One in Five Whoppers is Now Sold With a Plant-Based Patty”

Among the major global fast-food chains, Burger King stands out for its efforts to offer a wide range of plant-based products. In 2021, the company committed to making 50% of its menu plant-based by 2030, and said it would drop some meat products from the menu. Since then, Burger King Germany has become particularly notable for offering a meat-free version of every item on the menu, stating that it intends to become a plant-based pioneer. In 2021, the chain opened the world’s first plant-based Burger King restaurant in Cologne, starting a trend that would spread worldwide. Klaus Schmaeing, Chief Marketing Officer at Burger King Germany, told us more about the chain’s work to promote plant-based options and its plans for the future. Burger King Germany …

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A Little More Confusing BK print campaign

A Little More Confusing campaign © DAVID Madrid

Marketing & Media

Burger King Embraces Humor and Irony to Promote Plant-Based Menu in “Confusing Times” Campaign

A new Burger King campaign promoting its plant-based menu launched in Spain and the United States in May 2023. Created by the DAVID Agency in Madrid, “Confusing Times” utilizes humor and irony in a series of TV, radio, and print ads. The campaign addresses the concept of confusion to promote the BK menu, with mentions of the chain’s Plant-Based Nuggets and Long Chicken, and the Plant-Based Whopper Jr. The ad shows an array of circumstances when people appear confused about the facts: is an eco-friendly Black Friday purchase good for the planet or not good at all? Should you delete a message or send the wrong message by deleting it? Is Max a dog’s name or a boy’s name?  A kid’s POV Recently, Burger King …

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Burger King Barcelona exterior

Burger King España

Fast Food

Burger King Opens Plant-Forward Popup in Barcelona, Says it Sold 30M Meat-Free Products in 2022

One Burger King location at the Westfield Glories shopping center in Barcelona becomes a plant-forward popup for the month of May, for the ‘Westfield Good Festival’, an event organized by the mall to celebrate Earth Month. From last Thursday (May 4th) until the end of the month, the fast food giant has converted the space with decorations for Earth Month and will be offering the widest range of meat-free options, entailing vegan and vegetarian products, available thus far in Barcelona. The company claims that throughout 2022, it sold nearly 30 million meat-free products. At the Barcelona location, consumers can purchase plantbased versions of the new Cheesy Doritos, Cheeseburger, Cheeseburger BBQ, and Chicken Wrap, as well as The King Huevo, Cheese Bacon XXL and Steakhouse, along …

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Subway Beyond Meatball

Subway Beyond Meatball ©Subway

Fast Food

The UK’s Fast Food Chains Ranked For Plant-Based Friendly Credentials

ProVeg has ranked the plant-based friendliness of the top-five fast-food chains in the UK, taking into account their selection of vegan options along with the clarity of their menu presentation and labelling.   Burger King is in first place, largely due to its range of nine fully plant-based main meals. These include the Vegan Chicken Royale, Plant-Based Whopper, and Vegan Nuggets. Plant-based bacon made by La Vie has also been a permanent menu fixture at the chain since the beginning of the year. In second place is Subway, which was recognised for clearly labelling plant-based options with the VE symbol and allowing customers to create their own vegan sandwiches. Options include the Meatless Meatball Marinara and the T.L.C (Tastes Like Chicken). McDonald’s takes the third …

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Burger King Colombia launches NotCo-powered Veggie Whopper, King Veggie, and Nuggets Veggie

© Burger King Colombia

Fast Food

Burger King Colombia Launches NotCo-Powered Veggie Menu

Chilean plant-based company NotCo announces a partnership with Burger King Colombia to offer flexitarians a veggie menu and continue the expansion of the plant-based movement across LATAM. Using the slogan “We declare ourselves Flexitarians!”, the fast food chain has added three new items made with NotCo’s plant-based meat and chicken: Veggie Whopper (previously served with The Vegetarian Butcher’s burger patty), King Veggie, and Nuggets Veggie. The new options are promoted as 100% plant-based, but it’s yet to be specified if the bread and sauces are vegan.  “Hey, burger lovers from Colombia! We’re feeling like royalty with the new veggie line from Burger King that joins the plant-based movement. More and more people believe that removing animals from the equation is the answer for a more sustainable yet equally delicious …

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Meat-free popup

© Burger King

Fast Food

Burger King Opens Meat-Free Popups in Three Nordic Cities

Burger King has opened three meat-free popup restaurants in the cities of Oslo, Stockholm, and Copenhagen. Customers in the Norwegian, Swedish, and Danish capitals can now choose from a range of offerings made using The Vegetarian Butcher’s plant-based meat — including meat-free versions of classic options such as the Whopper and Chicken Royale. Some sauces containing eggs and dairy are still available, but customers can ask for these to be omitted to make their orders fully vegan. “By opening a restaurant that only serves plant-based and meat-free alternatives, we get a good opportunity to test products that are not yet part of our traditional menu for our further product development and innovation within the plant-based segment,” said Carsten Lambrecht, country manager for Burger King Denmark. …

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BURGER KING ad truck

© Burger King Germany

Fast Food

Burger King Says to McDonald’s: “Better Late Than Beef” in Cheeky Campaign

McDonald’s recently announced the Germany-wide launch of its new vegan McPlant Nuggets and McPlant Burger. As a plant-based pioneer in the German fast food industry, Burger King has now “welcomed” its competitor to the plant-based family as part of a social media marketing campaign. With two advertising trucks emblazoned with tongue-in-cheek slogans, BK makes a cheeky comment on the smaller offering from Mcdonald’s in comparison to its much larger plant-based range. One truck reads “Hello you two (referring to the McDonald’s plant-based nuggets and burger) – welcome to the family!”, while the other reads “Better late than beef”. “We think it’s great that McDonald’s is now offering plant-based products – albeit on a small scale. This allows even more people to try plant-based fast food. …

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© BURGER KING Deutschland GmbH

Fast Food

Burger King Develops New Breading to Visually Differentiate Plant-Based Products

Burger King Germany launches the Plant-based Long Chicken Cheddar Style in collaboration with Violife, and has developed a new breading to visually differentiate plant-based products from their animal counterparts. All plant-based chicken patties and plant-based nuggets from Burger King are now offered with newly developed breading with green parsley sprinkles in order to differ in appearance from the breading used for animal meat products. Vegconomist will contact BK to ascertain whether this will be rolled out internationally. Separate fryer Burger King says that employees and guests can now easily identify the plant-based products directly at first glance due to the new parsley coating co-developed by Burger King and The Vegetarian Butcher. The chain says the plant-based products are also cooked in a deep fryer used …

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La Vie Burger King

© La Vie

Fast Food

La Vie’s Vegan Bacon to Become Permanent Option in Burger King Across the UK

La Vie™ announces it has sealed an exclusive partnership with Burger King UK. The award-winning vegan bacon will roll out across the country from 4th January, to coincide with Veganuary, following massive success at BK’s meat-free popups in Bristol and London this year. The announcement concludes a phenomenal year for the French company, having been named ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo last month for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards. La Vie states today that the partnership is part of an ongoing deal to support the chain’s plans to become 50% plant-based by 2030 in the UK. Rollout to help accelerate shift from animal meat Chief Marketing …

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Burger-King-Portugal-Vegan

© Burger King Portugal

Fast Food

Burger King Portugal Trials 100% Vegan Restaurant in Lisbon

For a month, Burger King Portugal‘s restaurant at Rua de Belém in Lisbon turns vegan. The 400 to 500 customers who visit this Burger King daily will only be able to eat animal-free food. This will be the fast chain’s first 100% vegan restaurant in the Iberian peninsula, offering customers vegan versions of classics such as the Whopper, Big King, and Long Chicken, created in partnership with The Vegetarian Butcher. Everything vegan In the month-long pop-up, which aims to test consumer preferences, not only the burgers are animal-free. All the menu items were adapted to the vegan concept. “We have eliminated all animal products from our kitchen to ensure food safety,” assures Jorge Carvalho, general manager of BK Spain & Portugal. The cheese and bacon …

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Dirty Vegan Nuggets

© Burger King

Fast Food

Burger King UK Launches Dirty Vegan Nuggets for World Vegan Day

Burger King is marking World Vegan Day by launching a new plant-based option — Dirty Vegan Nuggets — in the UK. Made in collaboration with The Vegetarian Butcher, the soy-based nuggets are a limited-edition version of the popular vegan nuggets launched by the chain at the beginning of the year. They come topped with barbecue sauce and crispy onions. To buy the nuggets, customers will need a code that can only be found on the Burger King app. The menu item will be available both in-store and via click-and-collect from November 1-6. It can also be ordered from Deliveroo. Plant-based by Burger King UK Burger King has been expanding its vegan options worldwide as it aims to become 50% plant-based by 2030. The chain’s UK …

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burger king israel plant-based whopper burger

© Burger King Israel

Fast Food

Burger King Israel Launches Plant-Based Whopper and Nuggets Developed by Meat.The End

Burger King Israel recently launched a plant-based Whopper and vegan chicken nuggets, developed by food tech Israeli startup, Meat. The End, especially for the fast food chain. Last Monday, the Whopper and nuggets debuted as part of a one-week trial at a Burger King restaurant pop-up in Tel Aviv. After the pilot, the items will appear on menus at nine franchise-owned stores by next month, according to Burger King Israel. Strategic move Keren Kupermintz, vice president of marketing, trade and business development at Delek Israel and Burger King, said: “The launch of the plant-based category at Burger King Israel is a strategic move since, in our opinion, a large audience is looking for meat alternatives — not only vegans, but also those who reduce meat …

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Bristol Burger King goes plant-based

© Burger King

Fast Food

Bristol Burger King Outlet to Become 100% Plant-Based for Two Weeks

A Bristol Burger King restaurant is set to go fully plant-based for two weeks from October 26 to November 6. The restaurant, based at the Mall in Cribbs Causeway, will offer vegan versions of 24 classic Burger King offerings. These will include the new Bakon King — made with La Vie’s plant-based bacon — along with Chilli Cheeeze Bites, nuggets, and the Vegan Royale. To celebrate, the restaurant will be giving away 100 of the latter on its opening day. This marks the second time Burger King has opened a plant-based popup in the UK, after a successful trial in London’s Leicester Square earlier this year. Burger King goes plant-based Burger King has repeatedly stated its intention to make 50% of its menu plant-based by …

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Burger King Costa Rica

©Burger King

Fast Food

Burger King Reveals Plant-Based Pop-Up in Costa Rica

Burger King announces the continuation of its meat-free pop-ups in various international markets, with its newest plant-based pop-up opening today in San Jose, Costa Rica. Following its other similar ventures, the new location is operating in partnership with The Vegetarian Butcher. The news follows the chain’s first LAC pop-up in Santiago, Chile, and the San Jose is expected to be well received, as “Costa Rica is one of the best-performing plant-based markets in LAC for Burger King®, based on sales of the Veggie Whopper” according to BK. The San Jose menu will include the Veggie Nuggets, the Veggie Whopper®, and the Veggie King, a menu exclusively made of plant-based products. When asked as to whether the products are vegan-friendly, vegconomist was told: “While we can’t …

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