Burger King – vegconomist – the vegan business magazine

Burger King Opens Meat-Free Popups in Three Nordic Cities

March 17, 2023

Burger King has opened three meat-free popup restaurants in the cities of Oslo, Stockholm, and Copenhagen. Customers in the Norwegian, Swedish, and Danish capitals can now choose from a range of offerings made using The Vegetarian Butcher’s plant-based meat — including meat-free versions of classic options such as the Whopper and Chicken Royale. Some sauces containing eggs and dairy are still available, but customers can ask for these to be omitted to make their orders fully vegan. “By opening a restaurant that only serves plant-based and meat-free alternatives, we get a good opportunity to test products that are not yet part of our traditional menu for our further product development and innovation within the plant-based segment,” said Carsten Lambrecht, country manager for Burger King Denmark. …

Topics:popup restaurants

Fast Food

Burger King Says to McDonald’s: “Better Late Than Beef” in Cheeky Campaign

February 23, 2023

McDonald’s recently announced the Germany-wide launch of its new vegan McPlant Nuggets and McPlant Burger. As a plant-based pioneer in the German fast food industry, Burger King has now “welcomed” its competitor to the plant-based family as part of a social media marketing campaign. With two advertising trucks emblazoned with tongue-in-cheek slogans, BK makes a cheeky comment on the smaller offering from Mcdonald’s in comparison to its much larger plant-based range. One truck reads “Hello you two (referring to the McDonald’s plant-based nuggets and burger) – welcome to the family!”, while the other reads “Better late than beef”. “We think it’s great that McDonald’s is now offering plant-based products – albeit on a small scale. This allows even more people to try plant-based fast food. …

Fast Food

Burger King Develops New Breading to Visually Differentiate Plant-Based Products

January 11, 2023

Burger King Germany launches the Plant-based Long Chicken Cheddar Style in collaboration with Violife, and has developed a new breading to visually differentiate plant-based products from their animal counterparts. All plant-based chicken patties and plant-based nuggets from Burger King are now offered with newly developed breading with green parsley sprinkles in order to differ in appearance from the breading used for animal meat products. Vegconomist will contact BK to ascertain whether this will be rolled out internationally. Separate fryer Burger King says that employees and guests can now easily identify the plant-based products directly at first glance due to the new parsley coating co-developed by Burger King and The Vegetarian Butcher. The chain says the plant-based products are also cooked in a deep fryer used …

Fast Food

La Vie’s Vegan Bacon to Become Permanent Option in Burger King Across the UK

December 21, 2022December 15, 2022

La Vie™ announces it has sealed an exclusive partnership with Burger King UK. The award-winning vegan bacon will roll out across the country from 4th January, to coincide with Veganuary, following massive success at BK’s meat-free popups in Bristol and London this year. The announcement concludes a phenomenal year for the French company, having been named ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo last month for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards. La Vie states today that the partnership is part of an ongoing deal to support the chain’s plans to become 50% plant-based by 2030 in the UK. Rollout to help accelerate shift from animal meat Chief Marketing …

Topics:Bacon Burgers

Fast Food

Burger King Portugal Trials 100% Vegan Restaurant in Lisbon

November 15, 2022November 15, 2022

For a month, Burger King Portugal‘s restaurant at Rua de Belém in Lisbon turns vegan. The 400 to 500 customers who visit this Burger King daily will only be able to eat animal-free food. This will be the fast chain’s first 100% vegan restaurant in the Iberian peninsula, offering customers vegan versions of classics such as the Whopper, Big King, and Long Chicken, created in partnership with The Vegetarian Butcher. Everything vegan In the month-long pop-up, which aims to test consumer preferences, not only the burgers are animal-free. All the menu items were adapted to the vegan concept. “We have eliminated all animal products from our kitchen to ensure food safety,” assures Jorge Carvalho, general manager of BK Spain & Portugal. The cheese and bacon …

Topics:Burgers

Fast Food

Burger King UK Launches Dirty Vegan Nuggets for World Vegan Day

November 1, 2022

Burger King is marking World Vegan Day by launching a new plant-based option — Dirty Vegan Nuggets — in the UK. Made in collaboration with The Vegetarian Butcher, the soy-based nuggets are a limited-edition version of the popular vegan nuggets launched by the chain at the beginning of the year. They come topped with barbecue sauce and crispy onions. To buy the nuggets, customers will need a code that can only be found on the Burger King app. The menu item will be available both in-store and via click-and-collect from November 1-6. It can also be ordered from Deliveroo. Plant-based by Burger King UK Burger King has been expanding its vegan options worldwide as it aims to become 50% plant-based by 2030. The chain’s UK …

Topics:World Vegan Day

burger king israel plant-based whopper burger

Fast Food

Burger King Israel Launches Plant-Based Whopper and Nuggets Developed by Meat.The End

October 25, 2022

Burger King Israel recently launched a plant-based Whopper and vegan chicken nuggets, developed by food tech Israeli startup, Meat. The End, especially for the fast food chain. Last Monday, the Whopper and nuggets debuted as part of a one-week trial at a Burger King restaurant pop-up in Tel Aviv. After the pilot, the items will appear on menus at nine franchise-owned stores by next month, according to Burger King Israel. Strategic move Keren Kupermintz, vice president of marketing, trade and business development at Delek Israel and Burger King, said: “The launch of the plant-based category at Burger King Israel is a strategic move since, in our opinion, a large audience is looking for meat alternatives — not only vegans, but also those who reduce meat …

Topics:Burgers

Fast Food

Bristol Burger King Outlet to Become 100% Plant-Based for Two Weeks

October 19, 2022October 19, 2022

A Bristol Burger King restaurant is set to go fully plant-based for two weeks from October 26 to November 6. The restaurant, based at the Mall in Cribbs Causeway, will offer vegan versions of 24 classic Burger King offerings. These will include the new Bakon King — made with La Vie’s plant-based bacon — along with Chilli Cheeeze Bites, nuggets, and the Vegan Royale. To celebrate, the restaurant will be giving away 100 of the latter on its opening day. This marks the second time Burger King has opened a plant-based popup in the UK, after a successful trial in London’s Leicester Square earlier this year. Burger King goes plant-based Burger King has repeatedly stated its intention to make 50% of its menu plant-based by …

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Fast Food

Burger King Reveals Plant-Based Pop-Up in Costa Rica

August 25, 2022

Burger King announces the continuation of its meat-free pop-ups in various international markets, with its newest plant-based pop-up opening today in San Jose, Costa Rica. Following its other similar ventures, the new location is operating in partnership with The Vegetarian Butcher. The news follows the chain’s first LAC pop-up in Santiago, Chile, and the San Jose is expected to be well received, as “Costa Rica is one of the best-performing plant-based markets in LAC for Burger King®, based on sales of the Veggie Whopper” according to BK. The San Jose menu will include the Veggie Nuggets, the Veggie Whopper®, and the Veggie King, a menu exclusively made of plant-based products. When asked as to whether the products are vegan-friendly, vegconomist was told: “While we can’t …

Products & Launches

Impossible Chicken Patties Launch at Retailers US-Wide, Will Feature in New Burger King Sandwich

August 22, 2022

Impossible Foods has announced the launch of its Impossible Chicken Patties, said to taste and cook just like conventional chicken. The launch follows the success of Impossible Chicken Nuggets, which proved three times more popular than the leading animal-based nugget in a blind taste test. The patties share the same taste, texture, and crispy coating as the nuggets, as well as a similar nutritional profile — they contain 10g of protein per serving and 50% less saturated fat than the leading meat-based chicken patty brand. Impossible Chicken patties are sold fully cooked and can be heated up in the oven, air fryer, or microwave. They are said to use 49% less land, 44% less water, and generate 36% fewer greenhouse gas emissions than animal chicken …

Topics:Chicken

©Kevin Hart

Celebrities

Kevin Hart’s Vegan Hart House Restaurant Opening Aug. 25, With Eye Towards National Expansion

August 22, 2022August 18, 2022

Comedian Kevin Hart reveals his plant-based fast food concept, Hart House, will open its first location in LA’s Westchester neighborhood on Thursday, August 25th. Serving a menu of burg’rs, chick’n sandwiches, salads, fries, and milkshakes, Hart House aims to “disrupt fast food” with healthier and more affordable plant-based options, Hart says. Several Southern California locations are already in the works, and the brand is looking toward US national expansion, with the eventual goal of competing with fast food giants like McDonald’s and Burger King, reports Nation’s Restaurant News. Custom-made proteins Hart House is serving proprietary plant-based meats created by Mike Salem, Burger King’s former head of culinary innovation, who was hired by Hart House’s team to develop all-new protein analogs. “Our analogs are at such …

Topics:Burgers

Fast Food

Burger King States Intention to Be Meat-Free Pioneer, Offers Veggie Version of Every Product Across Germany

July 27, 2022

Burger King says it wants to be a pioneer in the trend toward meat-free eating. In its 750 German branches, the company has been offering a vegetarian counterpart for all beef burgers and for almost every other meat dish since this week. “We want to give our guests a choice and expect this to go very well,” says marketing boss Klaus Schmäing in Munich. Vegetable proteins based on soy, peas or other crops, are widely expected to become critical within the food industry in the coming years. In a recent international survey by the Boston Consulting Group (BCG) and Blue Horizon, for example, three-quarters of the 3700 respondents said they thought alternative proteins were healthier than meat. “This is no longer a niche market, as …

Products & Launches

NotCo Launches Best-Selling NotBurger in US Retailers Nationwide

July 27, 2022

NotCo, the Chile-based food tech unicorn, is launching its signature NotBurger in retailers across the US. The brand’s AI-created burger, which has enjoyed sell-out success in Latin America, can now be found at Whole Foods Market and select regional retailers, with an upcoming rollout at Sprouts Farmers Markets in August. Created with ingredients like peas, bamboo, spinach, chia seeds, and cocoa powder, the NotBurger offers the taste and tenderness of a conventional burger with no eggs, gluten or GMO’s. Like all of NotCo’s products, the NotBurger recipe was developed by Giuseppe, the brand’s patented AI technology, and a team of AI chefs and R&D experts, who use Giuseppe’s knowledge to craft plant-based foods with the same taste, texture and functionality as animal products. 5% market …

Topics:Artificial Intelligence Burgers non-gmo

©NotCo

Gastronomy & Food Service

Mexican QSR Giant Alsea Signs New Plant-Based Partnership with NotCo

July 25, 2022

Alsea, the Mexican multi-brand restaurant giant, has entered into a new partnership with NotCo to provide plant-based products across its outlets. Including Starbucks, Domino’s Pizza, Burger King, and TGI Friday’s among its operations across Mexico, Europe, and South America, Alsea becomes the latest partner of leading plant-based food tech NotCo. Alsea has stated that the strategy was carried out with the aim of providing consumers with more dining options, especially given the growing number of people opting for plant-based products. NotBurger, NotChicken, and NotMilk will be the first products to be launched in August, all produced with NotCo’s AI algorithm that replicates animal products using only plants. In a recent interview with vegconomist, NotCo CEO Matías Muchnick revealed the company’s plans to: “Continue expanding and …

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Fast Food

“Normal or With Meat?”: All Burger King Items Are Plant-Based in Austrian Experiment, Meat Must be Requested

July 13, 2022July 13, 2022

Just shortly after the news that one in three Burger King burgers sold in Belgium is meat-free, and in some locations even one in two, BK reveals that from now on, almost the entire Burger King range, including the popular classics, will be served on a plant-based basis in Austria. The fast-food giant has already demonstrated what the future could look like in an experiment in a restaurant in Vienna’s Margaretengürtel, where plant-based products became the new normal. Those who ordered without expressing a special request for “meat” received a veggie burger. And those who wanted to eat the popular meat dishes had to say so explicitly. Normal or with meat? Since 12th July, the campaign slogan “Normal or with meat?” can be read throughout …

The vegconomist-newsletterinformation for decision-makers

The vegconomist-newsletter
information for decision-makers