Many plant-based food companies acknowledge that their products often cost more than their big industry competition. Their response is to focus on other parts of their proposition that they believe will be most compelling to their shoppers, such as taste or health.
Organisation / Brand: Business Insider
Starbucks: Two Smoothies Added to Vegan Drink Range
Starbucks is expanding its vegan range by introducing two 100% dairy-free “Doubleshot Coffee Smoothies”. The coffee-house chain is responding to the increasing demand from customers for plant-based options. Kevin Johnson, CEO of Starbucks, told Business Insider how important plant-based alternatives are for attracting new customers.