SHEESE, the vegan cheese made by Bute Island Foods, is the UK’s fastest-growing plant-based cheese brand with a reported 74% growth. Today it announces a total rebrand and its biggest ever marketing investment in the company’s history, as part of its drive to become the leading plant-based brand in the UK grocery market.
Saputo Dairy Launches Vitalite Dairy-Free Mozzarella For Food Service
Following its recent acquisition of Bute Island Foods Ltd., Saputo Dairy has unveiled a new Vegan Society accredited plant-based mozzarella cheese under its market-leading Vitalite brand, which is now available to foodservice operators and manufacturers in the UK. “Appetite for plant-based eating is at an all-time high, almost two and a half million UK households now having a vegan or vegetarian household member” As the first product under the Vitalite brand since the acquisition, the vegan mozzarella will be produced by Bute Island Foods Ltd., the Scottish producer of heritage brand Scheese. Offering a three-month chilled life, the product is made from a coconut-oil base and is preservative free. Dairy free since 2003, the company reports that Vitalite is the UK’s number one fully dairy-free …
