Five Startups Compete to Revolutionize Alt Protein Cost Efficiency in Givaudan Plant Attitude Challenge
Five startup finalists — Eat Typcal (Brazil), Meatless Kingdom (Indonesia), Eternal (US), Juicy Marbles (Slovenia), and BVeg Foods (India) — are set to pitch their ideas to reduce the costs of alt-protein recipes by 20% while ensuring a “delicious” consumer experience at Givaudan’s Plant Attitude Challenge on April 17th, 2024. The finalists will also explain how their solutions specifically relate to the findings and recommendations outlined in Givaudan’s recent white paper in collaboration with the University of California Berkeley. The paper discusses various alt protein production methods and opportunities for improving efficiency in the food industry. In addition, it provides ten actionable pathways to help producers address supply chain issues, resource consumption, production scale-up, and competitive pricing to reduce product costs. Flavio Garofalo, Global Director, …
