Greg Steltenpohl, founder and CEO of hugely successful US plant milk brand Califia Farms, sadly passed away this weekend at the age of 67. The company produces, among other things, plant-based drinks, plant-based yogurts and cooking creams, which are much loved by US consumers as well as in the Chinese market. Greg originally founded Califia Farms as a co-op and it went on to become one of the most successful and creative plant-based milk brands on the market, receiving $225 million in investments in early 2020.