Callebaut’s Plant-Based Chocolate NXT for Chefs and Artisans Arrives in Saudi Arabia
Callebaut, the Belgian gourmet chocolate division of The Barry Callebaut Group, recently launched its plant-based chocolate ‘Callebaut NXT’ in Saudi Arabia. NXT is a 100% plant-based, dark and ‘milk’ chocolate line specially curated for chefs and artisans. According to research by Barry Callebaut, plant-based chocolate is showing a rapid growth in interest, especially among young people. Across the Middle East, plant-based food demand is rising, including desserts which have tremendous importance in the food culture. Callebaut’s NXT has reinvented Belgian gourmet chocolate to make vegan, plant-based, allergen-free, and planet-friendly desserts and chocolates made worldwide. NXT chocolate creations in Riyadh As part of its market launch strategy in Saudi Arabia, Callebaut held an event at the Marriot Hotel in Riyadh to demonstrate NXT’s wide range of possibilities. …