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Studies & Numbers

​​Canadian Consumers Show Growing Interest in Cultivated Meat, Report Finds

Canadian Food Innovation Network (CFIN) and Fiddlehead Technologies have collaborated on a new report that offers insights into the potential acceptance of cultivated meat in Canada. The study compares the progress of the cultivated meat industry in Canada to its US counterpart and shares findings on consumers’ interests.  Canadian consumers show growing interest The report has revealed that Canadian consumers’ interest in cultivated meat has jumped dramatically since 2000. According to the report, Canadian consumers increasingly searched for “lab-grown meat”, including its production process and availability for purchase. In contrast, US consumers primarily searched for information about its safety and the FDA’s approvals for cultivated chicken. The report highlights that curiosity does not mean adoption and explains that historically, in the US, novel foods are adopted faster …