On the Plantbased Business Hour with Elysabeth Alfano, Michiel van Deursen of Capital V joins Elysabeth to discuss the three “F”s of investing, and his tips for entrepreneurs when seeking investors.
Dutch Plant Based Cheese Producer Willicroft Receives Investment From Vegan VC Firm Capital V
Capital V, the VC firm founded by prolific vegan investor Michiel van Deursen, announces it has funded the Amsterdam based craft cheese producer Willicroft, marking the first investment in the alternative cheese category for Capital V. Founded in 2018 by Brad Vanstone, who was born into a family of UK dairy farmers, the brand’s This is Not Cheese range has more than doubled yearly. After successful rollouts into the Netherlands and Belgium in 2020, Willicroft expanded the range into the UK the following October. The cheeses are currently made with cashews, though the brand is experimenting with other local ingredients that will change the footprint and taste of the product range. Sustainable production Speaking to vegconomist last November, Vanstone explained: “The reason plant-based producers use …