Central Market Meatless Butcher

©Central Market

Company News

H-E-B’s Central Market Opens First Meatless Butcher Counter in Austin, TX

Central Market, a fine foods retailer owned by Texas grocery chain H-E-B, has opened a dedicated Meatless Butcher counter in its Austin, TX store. Located in the produce department, the traditionally-designed counter features a large variety of plant-based meats, including chicken and beef fajitas, kabobs, chicken wings, pepperoni and brisket.  “Great value as a differentiator” The new installation makes Central Market one of the first US grocery chains to offer such a meatless counter. Phil Myers, Central Market’s Director of Food Service, says the chain wanted to meet demand for plant-based meat options while upholding its reputation as “a destination for things that you can’t find elsewhere, and especially things that we make”, Myers told San Antonio Express-News.  Among the many proteins offered, Meatless Butcher …