The Meatless Farm has replaced its soy in favour of pea protein in its vegan burgers and sausages, claiming it has a meatier taste than the previous recipe. The company also launches its first TV ad campaign called “Try it”, aiming to convince consumers to try plant-based meat products, as part of its long-term growth strategy.
UK Vegan Snack Brand Crave Wins Channel 4 TV Show & Aldi Listing
Rob Brice, founder of snack producer Crave, is celebrating a victory today following his brand being named winner of the UK TV Show Aldi’s Next Big Thing, as broadcast last night. The Channel 4 show follows British food and beverage startups who are looking to become the next big thing and secure a listing at the increasingly popular retailer, in a Dragon’s Den / Shark Tank style judging panel format. “We almost didn’t enter, as we thought they were looking for artisan foods, and we didn’t think a vegan and free-from brand was what they were after but what the hell. They can only say no right? So, we entered online and thought nothing of it,” says Brice. Crave was founded in 2020 with a …