Vegan brands partner with football clubs

Karen Carney. © Violife/Cheddar AFC

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Violife & DR.VEGAN Become Latest Plant-Based Companies to Sponsor Football Clubs

Plant-based cheese brand Violife and supplement producer DR.VEGAN have become the latest vegan brands to announce partnerships with British football clubs, with Violife announcing a sponsorship with Cheddar AFC and DR.VEGAN now working with vegan club Forest Green Rovers. Violife has become a sponsor of historical football club Cheddar AFC (based in the UK town from which Cheddar cheese originates) just weeks after launching its “unfeasibly cheesy” plant-based Cheddarton. Through the collaboration, the brand hopes to show how easy it is to eat a plant-based diet. Cheddar AFC players will now sport a cheese-themed strip with a plant-based version of their historic crest, and will be encouraged to adopt a more plant-based lifestyle. Karen Carney, a former professional footballer who played for the Lionesses, will …