Thai Union and Chicken of the Sea Form Alliance with Alt-Seafood Brand The ISH Food Company
Global tuna giant Thai Union and Chicken of the Sea Frozen Foods announce an alliance with US alt-seafood brand The ISH Food Company. The alliance will leverage Thai Union and Chicken of the Sea’s marketing and distribution channels to invest in sustainable seafood, making such options available to more consumers at affordable prices. Since 2016, Thai Union has actively developed its SeaChange sustainability strategy, as environmental stewardship is increasingly a primary concern for seafood consumers. In a survey conducted with Wakefield Research, Chicken of the Sea reveals grocery and foodservice executives and buyers were surprised to receive requests for plant-based (35%) and lab-grown (31%) seafood products this year. “We are excited to expand our reach within the alternative protein space through this alliance with The …
