Following news last year that Chobani, had launched a plant-based range of oat-based drinks, cultured oat blends, and dairy-based creamers; the US brand now announces it is extending that range for launch this month, to include dairy-free Greek yogurts and probiotic drinks.
Chobani Says “It Does Not Make Sense to Be in the Dairy Milk Business at This Time”
Chobani, a leading dairy foods brand, has ended production of its latest line of dairy milk products after less than three months. The US yogurt brand will return focus to its key product lines, including its growing range of oat-based milks and other plant-based products. Chobani gained fame across North America for popularizing Greek yogurt, however, in recent years it has expanded into new markets including oat milk, oat-based yogurt, plant-based coffee creamers, and vegan probiotic drinks. The company recently launched a new dairy product line, Chobani Ultra-Filtered Milk, but has now dropped it. The company has not revealed the exact reasons for the discontinuation. As first reported by Food Dive, one possible reason could have been rising inflation, although with the conventional dairy industry …
