Clif Bar Plant-Based Dog Treats

©Clif Bar

Pet Food

Clif Bar Launches CLIF PET Plant-Based Jerky at US Petco Stores Nationwide

American pet retailer Petco announces the launch of CLIF PET, the first line of plant-based jerky for dogs by snack brand Clif Bar and Company. Offered exclusively at US Petco stores and online, the CLIF PET jerky collection is a sustainable and innovative addition to the retailer’s curated assortment of treats and chews, says Petco.  Healthier dog treats CLIF PET represents Clif Bar’s first expansion into pet products, and features planet-friendly plant protein along with seven, easy-to-digest ingredients. Available in three flavors – Sweet Potato & Blueberry , Pumpkin & Apple and Butternut Squash & Cranberry – CLIF PET has a tender, easy-to-tear texture and contains no artificial colors, flavors or preservatives. The product is available in 5 or 12-oz bags at a price range …


Clif Pet Plant-Based Jerky Family

©Clif Bar &Company

Pet Food

Clif Bar Leaps Into Pet Food with New Plant-Based Dog Treats

Clif Bar & Company, a leading maker of organic energy bars, is moving into the pet food category with a new line of plant-based dog treats. According to Pet Food Processing, CLIF Pet’s Plant-Based Jerky will launch in early 2022 with three recipes: Sweet Potato & Blueberry, Pumpkin & Apple and Butternut Squash & Cranberry. Each flavor contains just seven ingredients and is formulated for easy digestion, with additional product SKU’s rolling out in the near future.  Clif Bar is distinguished among sports energy bars for being largely plant-based and organic. The company also owns the popular brands CLIF Kids and LUNA bars. By venturing into pet snacks, Clif Bar will become one of the few mainstream food companies to extend its products in such …


CLIFBAR Female Athlete Packaging

©Business Wire/Clif Bar & Company


CLIF BAR® Adds Female Athletes to its Packaging for the First Time in its 28-Year History

For the first time in its 28-year history, CLIF BAR® will replace the iconic climber on the most popular flavors of its CLIF BAR packaging with six trailblazing women athletes representing six different sports. The limited-edition packaging debuted on March 10 on and in stores, and will be available throughout 2020 while supplies last.


© Clif bar Müsli

Products & Launches

USA: Vegan Muesli from Clif Bar

Clif Bar, the US market leader in energy bars, is already known for its healthy snacks and foods. The organic food company has recently added a plant-based protein muesli to its range. According to brand manager Elliot Freeman of Clif Bar, the Premium Muesli is already a “shining star”. The gluten-free, protein-rich muesli is primarily intended for athletes and active people who like to eat healthily and consciously.