Clive’s Purely Plants: “Being Mission-Aligned With Our Investor Was Non-Negotiable. This is an Exciting New Chapter For Clive’s and We Can’t Wait to Get Started”

Founded in 1986, Clive’s Purely Plants is a household name in the UK, known for its range of hugely popular pies which became 100% vegan last year. Last week the Devon brand announced news of its significant investment from Veg Capital, the plant-based investment firm created by Veganuary founder Matthew Glover. Amid the flurry of growth and expansion plans, with a sales target of £10M for the coming years, Esther Pearson, Managing Director of Clive’s, took a moment to talk with vegconomist about her own plant-based business journey, female empowerment, and the exciting times ahead for Clive’s Purely Plants. Can you tell us more about your personal journey to becoming vegan? I haven’t always been vegan. I grew up in South Africa where eating meat …