UK supermarket chain Co-op has dramatically reduced the cost of its vegan products to combat the “unfair” price disparity between plant-based and conventional foods. The products are now priced the same as their animal-based counterparts.
Research Predicts Radical Change in UK Diets by 2054, Including Rise in Alternative Proteins
Research conducted by the FixOurFood project and the University of York on behalf of supermarket chain Co-op has predicted a radical change in UK diets over the next 30 years. The research anticipates a significant rise in alternative proteins as consumers become more health-focused and flexitarianism grows in popularity. Urban farming will become more prevalent, and may be used to produce cultivated meat and seafood products. Meanwhile, little-known ingredients such as azolla (aquatic ferns) may become widespread in everything from burgers to pasta. To illustrate these possibilities, Co-op has created a series of AI-generated images of possible future foods. In the coming decades, rising temperatures may mean that produce such as avocados and olives can be grown in the south of England. Traditional preserving methods …