Coconut Bliss adds dairy flavours

© Cosmic Bliss

Sweets & Snacks

Coconut Bliss Adds Dairy Flavours to Range, Rebranding to Cosmic Bliss

Previously plant-based brand Coconut Bliss adds dairy ice creams to range and changes its name. After producing exclusively coconut-based vegan ice creams for 17 years, US brand Coconut Bliss is to rebrand to Cosmic Bliss and introduce a range of organic dairy ice creams. The owner of the brand, mission-driven holding company HumanCo, claims that the decision makes sense from a business perspective because over 97% of ice cream sales in the US are dairy-based. But the move could be regarded as unusual given that dairy sales are slumping internationally, while sales of plant-based foods have skyrocketed. A sustainable option? When HumanCo acquired a majority stake in Coconut Bliss in 2020, previous owner Lochmead Dairy retained a minority stake. Lochmead has encouraged the shift towards …

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