Belgian Retailer Colruyt Group Launches New Plant-Based Sub-Brand, Making 100+ Products More Accessible
Belgian retailer Colruyt Group has announced the launch of Boni Plan’t, a new sub-brand within its own-label Boni Selection. By uniting more than 100 existing meat-free Boni products under a new name, Boni Plan’t aims to make plant-based food more accessible and affordable. Brand new packaging with a distinctive light cream colour has been introduced to make the range even easier to recognise. Boni Plan’t products include plant-based drinks, desserts, tinned food, meat alternatives, sandwich fillings, and dry goods. The sub-brand is aimed at flexitarians as well as vegetarians and vegans. Several new products will be added to the range in the first half of 2025, including peanut butter and alternatives to dairy products such as cream, yogurt, and parmesan. Colruyt Group will then monitor …
