Confetti Snacks Expands into Europe Through TJ Maxx and HomeSense
Confetti Snacks, a US-based brand known for its upcycled vegetable and fruit chips, has expanded its distribution to Europe. This move is in collaboration with TJ Maxx and HomeSense, and the products are now available in nearly 1,000 stores across the UK, Netherlands, Germany, Austria, and Poland. Confetti Snacks offers a variety of colorful, nutrient-dense chips made from imperfect produce. The top three products – Thai Green Curry Mushrooms, Black Truffle Mushrooms, and Just Half Moons Mandarin Chips – achieved a 65% sell-through rate in the first two weeks of availability in Europe. Tackling food waste The brand was founded by Singapore native Betty Lu with a mission to tackle food waste and provide a nutritious, minimally processed snack option. “We take ‘ugly’ or unsellable …