60% of US Consumers Open to Cultivated Chicken, Beef, & Pork Despite Taste and Health Doubts, Finds Survey
A Consumer Food Insights survey, used by Purdue University to track consumer perceptions of cultivated meat, has found that around 60% of consumers are willing to try cultivated beef, chicken, and pork in restaurants, while around 30% are unwilling. 1,200 of the consumers surveyed were presented with a list including familiar animals, such as chicken, cow, and pig, as well as several exotic creatures. They were asked to group the animals based on their willingness to try conventional and cultivated meat cuts in a professional restaurant setting, classifying them as either ‘willing to try’ or ‘not willing to try.’ Conventional vs cultivated From all the animals listed, consumers were shown to be more willing to eat the animal-derived meat than cultivated meat, even in the case of exotic animals. The most …