Brave Robot/ Coolhaus Ice Cream

©Brave Robot/ Coolhaus

Sweets & Snacks

Brave Robot and Coolhaus Release First Joint Product: Animal-Free Ice Cream Sandwiches

Brave Robot, the animal-free ice cream brand created by The Urgent Company, and cult favorite ice cream brand Coolhaus announce the debut of Animal-Free Ice Cream Sandwiches, the two companies’ first collaborative product.  “Creamy and decadent” Made with Perfect Day’s cow-free milk protein, the Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are launching at US Krogers stores nationwide this month. The launch marks the first time Coolhaus, a women-owned brand that was acquired by The Urgent Company last year, is leveraging animal-free dairy ingredients in its product line.  The ice cream sandwiches will be available in two varieties: Chocolate Chip Cookie Dough and Mint Chocolate Chip. Each flavor retails for $7.99 per pack of three sandwiches. Each sandwich contains 290 calories and is completely …


Coolhaus Acquired by The Urgent Company


Investments & Finance

The Urgent Company Acquires Coolhaus Ice Cream to Make Brand 100% Animal-Free

The Urgent Company purchased Coolhaus for an undisclosed amount and plans to transition the ice cream to Perfect Day’s fermented dairy The Urgent Company, the consumer products label owned by Perfect Day Foods, announced it has acquired Coolhaus, a top-selling, woman-led ice cream brand sold in over 6,000 stores. The landmark move means both companies will merge resources and structures, and The Urgent Company intends to fully transition Coolhaus into an animal-free brand using Perfect Day’s dairy proteins in the coming months. The agreement marks the first time The Urgent Company or Perfect Day has acquired a conventional food brand with the intention of completely shifting it to animal-free ingredients.   According to Forbes, Coolhaus CEO Natasha Case and The Urgent Company’s Paul Kollesoff have been …


Coolhaus vegan ice

© Coolhaus

Products & Launches

Coolhaus Announces New Vegan Ice Cream Line

The company Coolhaus, a premium ice cream brand from Los Angeles, recently announced the launch of a new vegan ice cream line. A total of 13 new plant-based ice cream varieties will be available in stores from spring 2019. The innovative ice cream brand started out in 2009 with a mobile ice cream truck. Since then, its business idea has been continuously developed, and the brand’s products can now be found in around 6,000 retail stores in the USA. These include the supermarket chain Whole Foods, where the new ice cream line will initially be available from April next year. “There is really, really nothing comparable on the shelf,” said Natasha Case, CEO and founder of Coolhaus, regarding the new vegan ice cream flavours. The …