Coop

JULIENNE BRUNO artisan vegan cheeses launch at Coop Switzerland

© JULIENNE BRUNO
Cheese Alternatives

Artisan Vegan Cheese Brand JULIENNE BRUNO Expands to Switzerland with Updated Packaging

UK-based artisan vegan cheese brand JULIENNE BRUNO has announced an expansion to Switzerland, rolling out at hundreds of Coop stores across the country. The brand’s burrata alternative, Burrella, will be available at 375 Coop locations, while its stracciatella alternative, Superstraccia, has gained listings at 170 stores. Both products are award-winning — Burrella won the Dairy Alternative Innovation category at last year’s World Dairy Innovation Awards, while Superstraccia has received a Great Taste Award. This is JULIENNE BRUNO’s first international launch, with further market expansion planned in the coming months. The brand is also developing a new product range called Collection 02. New packaging In the meantime, JULIENNE BRUNO has relaunched its Collection 01 (featuring Burrella, Superstraccia, and the cream cheese alternative Crematta) with updated packaging. …

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Coop alt milk made from apricot kernels

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Milk- and Dairy Alternatives

Coop Switzerland Partners With Kern Tec & Emmi to Offer Milk Made From Apricot Kernels

Swiss supermarket chain Coop has partnered with Austria’s Kern Tec and Swiss dairy manufacturer Emmi Group to develop a milk alternative made from apricot kernels. The Karma Kernel Apricot Drink is said to have a similar taste to almond milk, since apricots and almonds are related. It helps to prevent food waste and reduce carbon emissions by making use of European apricot pits produced as a byproduct of fruit processing. The drink is free of gluten and lactose, has no added sugar, and is enriched with calcium and vitamins. It is now available at Coop stores across Switzerland. Coop also offers whole apricot kernels as a snack food, along with a chocolate spread made from apricot kernels. Both products are sold under the chain’s Karma …

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Betty Bossi new line from Coop Switzerland

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Retail & E-Commerce

Coop Switzerland Launches Betty Bossi Plant Kitchen Range, States it Has Largest Plant-Based Selection in Swiss Retail

Coop Switzerland states that it currently offers more than 2,200 vegetarian or vegan-labelled food products in its range, of which over 1,900 are vegan, claiming that this represents the largest plant-based selection in the Swiss retail trade. Coop’s offering includes over 100 vegan meat and fish alternatives, more than 50 milk alternatives, 40 vegan yogurt alternatives, and around 30 vegan cheese alternatives, many of which under its own-brand label Betty Bossi. Betty Bossi and Coop are now combining their vegetarian and vegan alternatives under one product line called “Betty Bossi Plant Kitchen” which replaces Coop’s own brands Délicorn and Yolo. The line will include spaghetti bolognese, nuggets, and sliced vegan deli meats which will gradually roll out from this month onwards. Independent alternatives, not animal …

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Planted man with sausage

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Market & Trends

Coop Switzerland Reports Downward Trend of Women Purchasing Vegan Alternatives & Upward Trend Among Men

More than a quarter of consumers regularly eat vegan alternatives in Switzerland, according to the newly published Coop Plant-Based Food Report 2024. While the report does note that demand for all meat alternatives has increased significantly since 2018, with burgers, in particular, growing by 279% in this period, Coop does point out that this growth has declined over the past two years. However, vegan sausage and charcuterie alternatives are experiencing a strong upward trend. The top three categories of meat substitutes on the Swiss market in terms of sales are new: vegan schnitzel, sliced meat, and sausage alternatives. A newly emerging masculinity Interestingly, the report notes that in general, there has been a “downward trend in the proportion of women among substitute product customers over …

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