vegan egg alternative crackd

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Products & Launches

Noble Foods Launches New and Improved Version of Vegan Egg Alternative Crackd

British egg producer Noble Foods has improved the recipe for its vegan egg alternative Crackd. The product, previously intended mostly for use in baking, can now also be used to make vegan scrambled eggs and omelettes. To accomplish this, the company has added several new ingredients to make the product creamier with a more eggy taste. The reformulation has also reduced the cooking time, meaning Crackd can now be microwaved to make scrambled eggs in just two minutes instead of seven. Since its introduction in October 2020, Crackd has launched at several major retailers such as Morrisons, M&S, Whole Foods, and TheVeganKind. At the beginning of the month, the product launched at Dutch retailer Jumbo, and Crackd has other European partnerships in the pipeline. Earlier …

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