American plant-based brand Crafty Counter is to launch what it claims are the first ready-to-eat vegan boiled eggs. Known as Wundereggs, they are cholesterol-free and contain around the same amount of saturated fat as a conventional egg.
Crafty Counter Teams Up With Costco to Showcase WunderEggs at US Roadshows
Crafty Counter, the producer of vegan hard-boiled egg alternative, WunderEggs, has announced a strategic collaboration with retail giant Costco to showcase its products at three Costco roadshows in the United States. After attending the Fearless Fund VC Summit in Atlanta, which was sponsored by Costco, Crafty Counter received purchase orders for Costco’s roadshows in Atlanta and Orlando throughout the month of January. Hema Reddy, founder, and CEO of Crafty Counter, shared her vision on social media, stating, “I had heard that roadshows were a vehicle to test your offering, price propensity, insights on the club shopper, and get tons of feedback while of course selling your products to an entirely new customer base. Therefore that was a key part of my pitch.” Although WunderEggs are …