Crave

Crave secures Sainsbury's listing

© Crave

Retail & E-Commerce

CRAVE Secures Listing at Sainsbury’s for Recently Relaunched Vegan Snacks

UK challenger brand CRAVE, winner of TV pitch show Aldi’s Next Big Thing, announces this week it has achieved a listing at selected Sainsbury’s stores for recently re-launched snacks Pickled Onion Noughties and Hot & Spicy Hot Dawgs. The free-from producer recently faced legal challenges when the names of three of its products were deemed too similar to those made by major brands, in a now altogether too familiar situation in the plant-based space. In response to the cease and desist letters, CRAVE agreed to rename its products. Following these tumultuous times for the startup, it comments this week that the new Sainsbury’s listing shows that perseverance has paid off and that the free-from and vegan market is very much in demand. Created by food …

more

Bookmark
ClosePlease loginn
CRAVE modifies products following infringement notices

© CRAVE
Company News

Snack Brand CRAVE Forced to Rename Products Following Infringement Notices From Major Brands

CRAVE, a vegan and gluten-free snack brand based in the UK, is facing infringement notices after three of its products were deemed too similar to those made by major brands. In response, the brand has agreed to modify its products to avoid legal action. The pickled onion flavour maize snacks will become Pickled Onion Noughties, while the hot and spicy maize puffs will be rebranded to Hot & Spicy Hot Dawgs. Finally, the chocolate hazelnut spread will be renamed Sir Spread-a-lot. “Constraints of time and money make it very difficult for us to take on these giants. We are not a big threat to their success, we are just here to make ‘normal food’ available to everyone,” said Founder Rob Brice. “Everyday products” CRAVE was founded in …

more

Bookmark
ClosePlease loginn
Crave_Flamin Hot Wots_Inits

© CRAVE
Sweets & Snacks

CRAVE, Winner of Aldi’s Next Big Thing, Celebrates Morrisons Launch of “Cheeky Rival” Wots’inits

UK-based vegan and free-from snack innovator CRAVE this week celebrates the launch of its Flamin’ Hot Wots’inits into Morrisons supermarkets, arriving on shelves at 332 Morrisons stores from tomorrow 19th April. CRAVE is known for its fun take on popular UK snacks; with Monster Feet providing a vegan-friendly version of household name Monster Munch, and Streakers offering up a veganised version of the old-school favourite bacon snack Frazzles. The newest product, Flamin’ Hot Wots’inits, breathes new life into the British cheesy snack format known as Wotsits in the UK and Cheetos in the US. “Originally developed for our TV appearance in Aldi’s Next Big Thing, we knew our fans were eagerly anticipating the Flaming Hot Wots’inits launch since first appearing in the show,” enthuses founder …

more

Bookmark
ClosePlease loginn
Rob Brice Crave

Rob Brice © Crave
Interviews

Crave: “We Have Been the Fastest-Selling of All the Next Big Thing Winners”

This week on UK’s Channel 4 show Aldi’s Next Big Thing, Rob Brice, founder of vegan snack brand Crave, impressed the judges with his veganised versions of British crisp classics. The win secured Rob a retail listing as well as a place in the heart of UK audiences. Crave’s Pickled Onion Monster Feet and Smokey Flavoured Streakers are available on ALDI shelves as of this week. “It goes to show that vegan and free-from can be mainstream,” said Brice upon the win this week. We had to catch up with Rob to find out more! Tell us more about the story behind your vegan snack brand – what made you decide to veganise these British classics? We are all about FOMO (fear of missing out) …

more

Bookmark
ClosePlease loginn

Topics:

alternative protein market company Upside Foods serves a cultivated chicken burger

© UPSIDE Foods
Business Wire

Global Cultured Meat Markets Report – By 2040, a Projected 60% of Meat will be Created from Cells Grown Within Bioreactors and Sold Across Grocery Stores and Restaurants Worldwide

DUBLIN–(BUSINESS WIRE)–The “The Global Market for Cultured Meat – Market Size, Trends, Competitors, and Forecasts (2022)” report has been added to ResearchAndMarkets.com’s offering. By 2040, a projected 60% of the meat will be created from cells grown within bioreactors and sold across grocery stores and restaurants worldwide. The rise of the cultured meat market will be supported by the sustainability of the process, as well as the industry’s ability to provide “tailor-made nutrition” through its meat and seafood products. Recent surveys indicate that nearly 50% of the consumers do not have any reservations about cultured meat. Over the next 10 to 20 years, the cultured meat market is projected to act as a major disruptor to the conventional meat market. The number of startups focused …

more

Bookmark
ClosePlease loginn
Rob Brice Crave

Rob Brice © Crave
Marketing & Media

UK Vegan Snack Brand Crave Wins Channel 4 TV Show & Aldi Listing 

Rob Brice, founder of snack producer Crave, is celebrating a victory today following his brand being named winner of the UK TV Show Aldi’s Next Big Thing, as broadcast last night. The Channel 4 show follows British food and beverage startups who are looking to become the next big thing and secure a listing at the increasingly popular retailer, in a Dragon’s Den / Shark Tank style judging panel format. “We almost didn’t enter, as we thought they were looking for artisan foods, and we didn’t think a vegan and free-from brand was what they were after but what the hell. They can only say no right? So, we entered online and thought nothing of it,” says Brice.  Crave was founded in 2020 with a …

more

Bookmark
ClosePlease loginn
Crave monster feet

© Crave
Sweets & Snacks

Crave Launches Vegan Monster Feet & Smokey Bacon Snacks at Asda

UK brand Crave has announced that its maize-based snacks — Pickled Onion Monster Feet and Smokey Bacon Flavoured Streakers — are launching at major supermarket chain Asda. The listing is the result of a bus stop ad that Crave placed outside Asda’s headquarters, reading ”We spent loads on this ad to get Asda’s attention”. The stunt worked, leading to talks with the supermarket chain. First launched in December 2021, Crave initially debuted at online supermarket TheVeganKind. Earlier this year, the brand raised an undisclosed sum of funding from an angel investor, making further expansion possible. Market-disrupting snacks Crave aims to provide vegan and allergy-friendly alternatives to the “bland and boring” options currently available, disrupting the $20 billion salty snacks market. The market for vegan snacks …

more

Bookmark
ClosePlease loginn

Topics:

crave pickled onion monster feet

© Crave
Products & Launches

Crave Launches Vegan Smokey Bacon & Pickled Onion Monster Feet Snacks

British free-from snack brand Crave has launched two new products — Pickled Onion Monster Feet and Smokey Flavoured Streakers. Both snacks are made with maize and are free of gluten, corn, milk, eggs, and lactose, as well as being suitable for vegans. According to Crave, they taste as good as or better than their mainstream equivalents. Crave joins other UK companies such as confectionery brand Hancock’s in launching new snacks in time for Veganuary. The salty snacks are now available via TheVeganKind’s online supermarket. The growth of vegan snacks The market for vegan snacks is growing fast and is expected to be worth $73 billion by 2028. To cater to rising demand, many companies are launching plant-based versions of traditionally non-vegan snacks, such as Outstanding …

more

Bookmark
ClosePlease loginn

Topics: