CRAVE Secures Listing at Sainsbury’s for Recently Relaunched Vegan Snacks
UK challenger brand CRAVE, winner of TV pitch show Aldi’s Next Big Thing, announces this week it has achieved a listing at selected Sainsbury’s stores for recently re-launched snacks Pickled Onion Noughties and Hot & Spicy Hot Dawgs. The free-from producer recently faced legal challenges when the names of three of its products were deemed too similar to those made by major brands, in a now altogether too familiar situation in the plant-based space. In response to the cease and desist letters, CRAVE agreed to rename its products. Following these tumultuous times for the startup, it comments this week that the new Sainsbury’s listing shows that perseverance has paid off and that the free-from and vegan market is very much in demand. Created by food …