Crave

CRAVE recognised at the Free From Food Awards

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Company News

CRAVE Wins Ten Accolades at the Free From Food Awards 2024

UK-based allergy-friendly snack brand CRAVE has seen huge success at the Free From Food Awards 2024, winning ten accolades. These include two very significant awards, Small Brand of the Year and Product of the Year (for The Big Dipper, which consists of mini breadsticks with a chocolate hazelnut dip). The other accolades received by CRAVE are: Gold for the chocolate hazelnut spread Sir Spread-a-lot. Gold for the brand’s spicy corn puffs, Hot Dawgs. Two Golds for The Big Dipper, in addition to the Product of the Year Award. Silver and Bronze awards for Bisco’s, the sandwich cookies inspired by birthday cake. Silver for P’not Butter, a peanut butter alternative made with sunflower seeds. Bronze for Noughties, the pickled onion flavour maize snacks. “Flabbergasted and elated” …

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Sweets & Snacks

CRAVE Launches the “UK’s First” Gluten-Free & Vegan Doughnuts for Air Fryers

UK free-from food brand CRAVE has announced the launch of its first frozen product, a pack of six sugar ring doughnuts that are vegan and free from gluten and dairy. Called CRAVE Dodoughs, the doughnuts are said to be the first in the UK to feature air fryer instructions on pack. They are formulated to withstand high cooking temperatures, and can be prepared in an air fryer in just five minutes. They can also be microwaved in 30 seconds. “We’ve been working on these bad boys for a few months now and I’m super excited to bring sweet and fluffy treats to the masses,” said CRAVE founder Rob Brice. “Fresh doughnuts can often go hard and stale quite quickly, but that won’t be a problem …

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CRAVE alternative to peanut butter

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Products & Launches

CRAVE Launches Nut-Free Alternative to Peanut Butter

UK-based free-from food brand CRAVE has developed a new nut-free alternative to peanut butter, made from sunflower seeds. The spread provides an accessible option for those suffering from peanut allergies, which includes around 2% of children in the UK according to Allergy UK. Of these, only around 1 in 5 will outgrow their allergy. Called P’Not Butter, the new spread is described as a “luscious and crunchy alternative that cleverly emulates peanut butter”. It builds on the success of another CRAVE product, Sir Spread-a-lot, which is a chocolate hazelnut spread free from dairy, gluten, and eggs. Gluten-free and vegan snacks CRAVE has seen considerable success since appearing on the TV show Aldi’s Next Big Thing in 2022. After pitching its vegan and allergen-free snacks, the …

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CRAVE birthday vegan sandwich cookies

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Sweets & Snacks

CRAVE Launches Birthday Cake-Inspired Vegan Sandwich Cookies

UK-based free-from snack brand CRAVE has announced the launch of its new gluten-free and vegan sandwich cookies, Bisco’s. Inspired by birthday cake, each Bisco consists of two golden cookies with a filling of vanilla cream and sprinkles. The new product is CRAVE’s first cookie, and will launch at Sainsbury’s at the end of the month. It follows the supermarket chain’s recent announcement of a new trial where frozen, chilled, and ambient free-from products will be combined in one aisle. Bisco’s will launch at Sainsbury’s on December 31, as the first in a series of new product launches that CRAVE says it is planning for 2024. Legal challenges CRAVE has had a successful year in 2023, but has also faced challenges. In July, the brand revealed …

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Crave secures Sainsbury's listing

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Retail & E-Commerce

CRAVE Secures Listing at Sainsbury’s for Recently Relaunched Vegan Snacks

UK challenger brand CRAVE, winner of TV pitch show Aldi’s Next Big Thing, announces this week it has achieved a listing at selected Sainsbury’s stores for recently re-launched snacks Pickled Onion Noughties and Hot & Spicy Hot Dawgs. The free-from producer recently faced legal challenges when the names of three of its products were deemed too similar to those made by major brands, in a now altogether too familiar situation in the plant-based space. In response to the cease and desist letters, CRAVE agreed to rename its products. Following these tumultuous times for the startup, it comments this week that the new Sainsbury’s listing shows that perseverance has paid off and that the free-from and vegan market is very much in demand. Created by food …

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CRAVE modifies products following infringement notices

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Company News

Snack Brand CRAVE Forced to Rename Products Following Infringement Notices From Major Brands

CRAVE, a vegan and gluten-free snack brand based in the UK, is facing infringement notices after three of its products were deemed too similar to those made by major brands. In response, the brand has agreed to modify its products to avoid legal action. The pickled onion flavour maize snacks will become Pickled Onion Noughties, while the hot and spicy maize puffs will be rebranded to Hot & Spicy Hot Dawgs. Finally, the chocolate hazelnut spread will be renamed Sir Spread-a-lot. “Constraints of time and money make it very difficult for us to take on these giants. We are not a big threat to their success, we are just here to make ‘normal food’ available to everyone,” said Founder Rob Brice. “Everyday products” CRAVE was founded in …

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Crave_Flamin Hot Wots_Inits

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Sweets & Snacks

CRAVE, Winner of Aldi’s Next Big Thing, Celebrates Morrisons Launch of “Cheeky Rival” Wots’inits

UK-based vegan and free-from snack innovator CRAVE this week celebrates the launch of its Flamin’ Hot Wots’inits into Morrisons supermarkets, arriving on shelves at 332 Morrisons stores from tomorrow 19th April. CRAVE is known for its fun take on popular UK snacks; with Monster Feet providing a vegan-friendly version of household name Monster Munch, and Streakers offering up a veganised version of the old-school favourite bacon snack Frazzles. The newest product, Flamin’ Hot Wots’inits, breathes new life into the British cheesy snack format known as Wotsits in the UK and Cheetos in the US. “Originally developed for our TV appearance in Aldi’s Next Big Thing, we knew our fans were eagerly anticipating the Flaming Hot Wots’inits launch since first appearing in the show,” enthuses founder …

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Rob Brice Crave

Rob Brice © Crave
Interviews

Crave: “We Have Been the Fastest-Selling of All the Next Big Thing Winners”

This week on UK’s Channel 4 show Aldi’s Next Big Thing, Rob Brice, founder of vegan snack brand Crave, impressed the judges with his veganised versions of British crisp classics. The win secured Rob a retail listing as well as a place in the heart of UK audiences. Crave’s Pickled Onion Monster Feet and Smokey Flavoured Streakers are available on ALDI shelves as of this week. “It goes to show that vegan and free-from can be mainstream,” said Brice upon the win this week. We had to catch up with Rob to find out more! Tell us more about the story behind your vegan snack brand – what made you decide to veganise these British classics? We are all about FOMO (fear of missing out) …

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alternative protein market company Upside Foods serves a cultivated chicken burger

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Business Wire

Global Cultured Meat Markets Report – By 2040, a Projected 60% of Meat will be Created from Cells Grown Within Bioreactors and Sold Across Grocery Stores and Restaurants Worldwide

DUBLIN–(BUSINESS WIRE)–The “The Global Market for Cultured Meat – Market Size, Trends, Competitors, and Forecasts (2022)” report has been added to ResearchAndMarkets.com’s offering. By 2040, a projected 60% of the meat will be created from cells grown within bioreactors and sold across grocery stores and restaurants worldwide. The rise of the cultured meat market will be supported by the sustainability of the process, as well as the industry’s ability to provide “tailor-made nutrition” through its meat and seafood products. Recent surveys indicate that nearly 50% of the consumers do not have any reservations about cultured meat. Over the next 10 to 20 years, the cultured meat market is projected to act as a major disruptor to the conventional meat market. The number of startups focused …

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Rob Brice Crave

Rob Brice © Crave
Marketing & Media

UK Vegan Snack Brand Crave Wins Channel 4 TV Show & Aldi Listing 

Rob Brice, founder of snack producer Crave, is celebrating a victory today following his brand being named winner of the UK TV Show Aldi’s Next Big Thing, as broadcast last night. The Channel 4 show follows British food and beverage startups who are looking to become the next big thing and secure a listing at the increasingly popular retailer, in a Dragon’s Den / Shark Tank style judging panel format. “We almost didn’t enter, as we thought they were looking for artisan foods, and we didn’t think a vegan and free-from brand was what they were after but what the hell. They can only say no right? So, we entered online and thought nothing of it,” says Brice.  Crave was founded in 2020 with a …

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Crave monster feet

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Sweets & Snacks

Crave Launches Vegan Monster Feet & Smokey Bacon Snacks at Asda

UK brand Crave has announced that its maize-based snacks — Pickled Onion Monster Feet and Smokey Bacon Flavoured Streakers — are launching at major supermarket chain Asda. The listing is the result of a bus stop ad that Crave placed outside Asda’s headquarters, reading ”We spent loads on this ad to get Asda’s attention”. The stunt worked, leading to talks with the supermarket chain. First launched in December 2021, Crave initially debuted at online supermarket TheVeganKind. Earlier this year, the brand raised an undisclosed sum of funding from an angel investor, making further expansion possible. Market-disrupting snacks Crave aims to provide vegan and allergy-friendly alternatives to the “bland and boring” options currently available, disrupting the $20 billion salty snacks market. The market for vegan snacks …

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crave pickled onion monster feet

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Products & Launches

Crave Launches Vegan Smokey Bacon & Pickled Onion Monster Feet Snacks

British free-from snack brand Crave has launched two new products — Pickled Onion Monster Feet and Smokey Flavoured Streakers. Both snacks are made with maize and are free of gluten, corn, milk, eggs, and lactose, as well as being suitable for vegans. According to Crave, they taste as good as or better than their mainstream equivalents. Crave joins other UK companies such as confectionery brand Hancock’s in launching new snacks in time for Veganuary. The salty snacks are now available via TheVeganKind’s online supermarket. The growth of vegan snacks The market for vegan snacks is growing fast and is expected to be worth $73 billion by 2028. To cater to rising demand, many companies are launching plant-based versions of traditionally non-vegan snacks, such as Outstanding …

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