CRAVE Launches Nut-Free Alternative to Peanut Butter
UK-based free-from food brand CRAVE has developed a new nut-free alternative to peanut butter, made from sunflower seeds. The spread provides an accessible option for those suffering from peanut allergies, which includes around 2% of children in the UK according to Allergy UK. Of these, only around 1 in 5 will outgrow their allergy. Called P’Not Butter, the new spread is described as a “luscious and crunchy alternative that cleverly emulates peanut butter”. It builds on the success of another CRAVE product, Sir Spread-a-lot, which is a chocolate hazelnut spread free from dairy, gluten, and eggs. Gluten-free and vegan snacks CRAVE has seen considerable success since appearing on the TV show Aldi’s Next Big Thing in 2022. After pitching its vegan and allergen-free snacks, the …