VMG Partners – a private equity firm based in San Francisco behind a large portfolio which includes Daily Harvest, Vega, Pretzel Crisps® and other vegan snacks – announced yesterday the closing of VMG Partners V, L.P. (“VMG Growth Fund V”) at its target and hard cap of $850 million. With the closing of VMG Growth Fund V, VMG’s assets under management increase to around $2.6 billion.
Daily Harvest Adds First Plant Protein Product “Crumbles” to Its Meal Delivery
Daily Harvest, a plant-based meal delivery service, announces the debut of Crumbles, the brand’s versatile new plant protein ingredient. Now available through Daily Harvest’s website, each unit includes three servings and sells for $9.79. Made from whole ingredients like lentils, nuts, vegetables and seeds, Crumbles contain 13 grams of protein per serving and are free gums, fillers, hydrogenated oils, GMOs, or any artificial additives. Available in Walnut + Thyme and French Lentil + Leek varieties, Crumbles was created by Daily Harvest’s team of chefs and nutritionists. Both flavors feature a savory, herbaceous taste and can be sauteed and added to tacos, pasta sauce, flatbreads or a wide range of recipes. The products are easy to prepare and ready within minutes, offering a simple way to …
