FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and eight other restaurant concepts, today debuts the Impossible Original burger, Craig’s Vegan Shakes, and dairy-free Daiya Cheddar Style Slices at Johnny Rockets outlets for a limited time. Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets operates over 325 franchise and corporate locations in over 25 countries.
Daiya to “Revitalize the Category’s Market Potential” with Natural Fermentation Recipe Switch
Daiya, a global leader in plant-based dairy, has announced the relaunch of popular plant-based cheese products with new and improved recipe formulations. This introduction follows the company’s significant multi-million dollar investment in a groundbreaking natural fermentation technology earlier this year, which CEO Michael Watt said was “one of the largest investments in next-generation plant-based cheese since we started the company 15 years ago.” The reformulated cheese line, now available across North America, incorporates the Daiya Oat Cream blend, a propriety cultured ingredient that will now be central to Daiya’s offerings. The new formula is being used in products including dairy-free shreds, slices, blocks, and sticks, aiming to replicate the melt and flavor of traditional dairy cheese, meeting consumer expectations for taste and texture. Traditional fermentation …
