India’s Dancing Cow Launches Oat & Millet Milk, Will Rescue a Cow for Each 10,000L Sold
Dancing Cow is a newly-launched Indian plant milk producer on a mission to save cows and the planet. The brand’s first product, Oatish, is made from a combination of oats, millet, and mung beans. For each 10,000 litres of Oatish sold, Dancing Cow will rescue a cow from the dairy industry, allowing the animals to live out the remainder of their lives in the company’s own farm sanctuary. Additionally, three trees will be planted for each 100 litres sold, and 5% of profits will be donated to an NGO. Oatish is available in two varieties — Extra Creamy and Rich Chocolate. The shelf-stable milk alternatives will keep for 9-12 months without refrigeration; this is important because cold chain storage and transportation are prohibitively expensive in …