Danish Crown

Danish Crown admits to misleading consumers

Image courtesy of the Vegetarian Society of Denmark.

Politics & Law

Danish Crown Admits to Misleading Consumers by Claiming Pork is Climate-Friendly

Europe’s largest pork producer, Danish Crown, has admitted that it misled consumers by claiming that “Danish pork is more climate-friendly than you think”. The news comes after the Vegetarian Society of Denmark and the Climate Movement Association brought a case against Danish Crown for making unsubstantiated claims about the sustainability of its products. Last month, the Western High Court convicted Danish Crown of greenwashing for using the phrase “Climate-controlled pig”, but disagreed that some of the company’s other climate claims were misleading. Convinced that the claims did constitute greenwashing, The Vegetarian Society of Denmark and the Climate Movement Association chose to appeal. However, on April 12 Danish Crown contacted the Supreme Court to admit that it had misled consumers, just a few days after the …

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Danish Crown

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Company News

Europe’s Biggest Pork Producer Danish Crown Enters Plant-Based, Expecting “Major Double-Digit” Millions

Danish Crown, the biggest producer of pork in Europe and the largest beef processor in Denmark, has entered the plant-based market with a range of plant-based food under its Den Grønne Slagter brand, which the company says will bring in “a major double-digit million sum” in sales this year. “If plant-based food grows as fast as some people think, it will replace something else, and then the best product will win.” Back in 2019, Danish Crown announced it was to stop slaughtering pigs at one of its facilities in Germany and that it had plans to produce plant-based products and burgers. “Meat is meat, and plants are plants.” Five days later, speaking to vegconomist, previous CEO Finn Klostermann revealed that Danish Crown’s vegan products would …

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