Henrik Lund, founder & CEO of Naturli

Henrik Lund © NATURLI’ Foods

Interviews

Danish Plant-Based Food Association: “An EU Action Plan for Plant-Based Foods Could Help Ensure a Level Playing Field for Producers”

Managing director of plantbased at Dragsbæk A/S and chairman of the Danish Plantbased Food Association, Henrik Lund is an experienced retail manager with a strong background in food and beverage, FMCG, and key account development. With a deep understanding of the consumer goods industry, Henrik has worked to drive change and support the transition to more sustainable food production. In this interview, Henrik discusses the work of the Danish Plantbased Food Association, recent achievements, and the association’s ongoing efforts to promote plant-based food solutions in Denmark and across Europe. Who is the Danish Plant-Based Food Association, and what does it stand for? The Danish Plant-based Food Association is Europe’s largest association for plant-based foods. When Plantebranchen was founded in 2019, the association quickly gained interest …

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