39% of Romanians Consume Plant-Based Products As Flexitarianism Surges
According to research by Danone Romania, 39% of Romanians now consume plant-based products, up from 30% last year. Meanwhile, less than a third (31%) eat meat daily. 33% of respondents said they choose plant-based foods for their taste, while 30% cited sustainability. Consumers between the ages of 25 and 34 are the most likely to choose a more plant-based eating pattern. 30% of those surveyed said they follow a particular dietary principle, such as vegetarianism, veganism, or flexitarianism. The latter is becoming particularly popular in the country; according to the study, this reflects “an evolution in food preferences and awareness”. The research was conducted last month by NMS Hungary Kft, which surveyed a representative sample of 500 Romanians. “Promising trajectory” A recent report by ProVeg …