Danish Crown Admits to Misleading Consumers by Claiming Pork is Climate-Friendly
Europe’s largest pork producer, Danish Crown, has admitted that it misled consumers by claiming that “Danish pork is more climate-friendly than you think”. The news comes after the Vegetarian Society of Denmark and the Climate Movement Association brought a case against Danish Crown for making unsubstantiated claims about the sustainability of its products. Last month, the Western High Court convicted Danish Crown of greenwashing for using the phrase “Climate-controlled pig”, but disagreed that some of the company’s other climate claims were misleading. Convinced that the claims did constitute greenwashing, The Vegetarian Society of Denmark and the Climate Movement Association chose to appeal. However, on April 12 Danish Crown contacted the Supreme Court to admit that it had misled consumers, just a few days after the …