Clean plant-based chicken brand Daring has launched two of its products — Original Pieces and Original Breaded Pieces — at select Whole Foods stores across the US.
CEO of Daring Foods, Ross Mackay, Steps Down to Pursue New Venture in the Beverage Industry
Ross Mackay, the founder and CEO of Daring Foods, has announced that he is stepping down to begin a new venture in the beverage industry, Cadence. Mackay, who co-founded Daring Foods in 2018 alongside Elliot Kesses, has transitioned to a Chairman Emeritus role at Daring, with Jeffrey Gendelman, the company’s Chief Operating Officer, to take over as CEO. Daring Foods began with a goal to “remove chicken as a form of animal protein from our food system”. The company spent months developing a plant-based chicken alternative that aimed to mirror the taste and texture of chicken without compromising on quality, resulting in a product comprised of only five key ingredients. After its initial launch, Daring Foods secured its first food service partnership in Scotland in …