Plant-Based Brand Hegg Enters Egg Section of Cold Storage Stores Across Singapore
Singaporean egg alternatives brand Hegg has announced a partnership with the country’s largest egg distributor, Dasoon. The collaboration will see Hegg launch at supermarket chain Cold Storage, stocked in the egg section. This is Hegg’s first supermarket launch, and also marks the first time Dasoon has entered the plant-based industry. Hegg’s flagship product, Eggless Egg, is a plant-based egg powder made from a proprietary protein blend. It has 93% less fat than a chicken egg, no major allergens, and a protein content close to that of conventional eggs. Ten grams of Eggless Egg powder are mixed with 40 grams of water to replace one egg. “We have observed the growing demand for plant-based food products and how Singaporean consumers have become more health conscious, especially …