Float Foods’ Plant-Based Egg to Arrive in Hong Kong Via DayDayCook’s Meal Kits
Singapore’s Float Foods has announced a distribution agreement that will include its plant-based egg, OnlyEg, in the ready-to-cook meal kits that DayDayCook, a Chinese online meal delivery service, sells across China. This new partnership will see Float Foods’ OnlyEg integrated into DayDayCook’s Ready-to-Cook Meal Kits, which will be distributed in Hong Kong through an omnichannel sales strategy, including e-commerce and B2B segments, explains the plant-based eggs brand. Uniquely positioned partnership DayDayCook is a DTC company that focuses on innovative and healthy meal solutions providing customers with meal kits containing fresh ingredients and recipes for dishes that can be cooked in under 15 minutes. The online meal delivery service offers ready-to-heat (RTH), ready-to-cook (RTC), and plant-based food products through its omnichannel sales network. Vinita Choolani, CEO of …
