German Vegan Butcher Die Vegane Fleischerei Launches €89K Crowdfunding Campaign
German vegan butcher shop Die Vegane Fleischerei has launched a crowdfunding campaign on Startnext, with the aim of raising €89,000. The funding will be used to purchase equipment that will enable Die Vegane Fleischerei to scale up production, such as a vacuum sausage filler, a steam convection furnace, and a vacuum cutter. By making production more efficient, the equipment will allow the company to reduce the prices of its products, making plant-based meat accessible to more people. Die Vegane Fleischerei has a focus on sustainability and animal welfare rather than profit, and is therefore trying to finance itself independently from banks and traditional investors. Backers will receive surprise rewards. Controversial beginning Die Vegane Fleischerei currently has three stores — two in Munich and one in …
