Matt Pritchard’s Dirty Vegan Launches Alt Meats Made From Fermented Veg
In 2018, vegan athlete and former professional skateboarder Matt Pritchard hosted the UK’s first ever vegan cookery show, Dirty Vegan. Two series (and two cookbooks) later, Pritchard has announced the launch of a plant-based food brand of the same name. The range will feature meat alternatives made with fermented vegetables, designed to promote gut health so that “the more you eat, the better you will feel”. The first products to launch are burgers, sausages, and meatballs. They are free of additives and saturated fat, while also being very high in protein — the burger contains 20 grams. On social media, Pritchard said the brand aims to launch for both retail and food service. Dirty Vegan is also working alongside food service outlets to design plant-based …
