Welsh Brand Do Goodly Secures Tesco Listing for Plant-Based Meal Pots
Do Goodly, a plant-based dip brand based in Wales, has secured listings for four of its products at Tesco supermarkets across the UK. The launch includes three meal pots — Chip Shop Curry, Mushroom Carbonara, and Mac and Greens — along with a Chip Shop Curry Sauce. The meal pots count as one of the five recommended daily servings of fruits and vegetables, and contain no added sugar. They are also low in fat and provide a source of protein. This is not Do Goodly’s first partnership with Tesco — the retailer began stocking three of the brand’s dips (Nacho Cheeze, Smashed Pea Guacamole, and Mighty Beetroot Borani) at 50 Welsh stores last year. Do Goodly was also recently accepted into Tesco’s accelerator program. “We …