Dole Wins Creative Business Transformation Award for Pineapple-Based Alt-Leather
Dole Sunshine Company, the world’s largest fruit and vegetable producer, has won the Grand Prix for Creative Business Transformation at the Cannes Lions Awards. Dole was recognised for its collaboration with Ananas Anam, a company using upcycled pineapple leaves to produce an animal-free leather alternative called Piñatex. For the past year, Dole has been supplying Ananas with pineapple leaves that would otherwise be wasted, benefitting the environment and both companies. Research indicates that Dole has made over $100 million through the collaboration, while Piñatex is now used by over 1000 companies as a result. These include major brands such as Nike, Saucony, and H&M. “One thing really powerful in this was the idea of waste,” Jury President Ronald Ng told AdAge. “Reaching out to Ananas …
