Dopsu

Dopsu range expands

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Products & Launches

Red Meat Giant ABP Expands Plant-Based Dopsu Range With Mince & Meatballs

Article amended 7/2: products are made with pea protein, not wheat. Irish meat producer ABP Group has added to its plant-based Dopsu range with two new products — No-Beef Balls and No-Beef Mince. The meat alternatives are made from pea protein and are now available at Asda stores in the UK. The launch is accompanied by a marketing campaign featuring TV personality Fred Sirieix, who is a Dopsu brand ambassador. “Dopsu’s range cooks and tastes just like meat, so people can create their favourite meals without compromising on a meat lovers’ experience. It is affordable, convenient, and helps to reduce wastage for diners who are turning to foods that fit with a more sustainable lifestyle,” Abigail Flynn, brand manager at Dopsu, told The Grocer. Positive …

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Society

“A New Sense of Freedom”: Over 65s Turning Their Backs on Meat and Going Plant-Based  

A new study has revealed that older UK consumers are saying no to meat and embracing a flexitarian diet. 52% of over 65s are reported to be eating 3 or 4 meat-free meals a week, not far off the number of millennials doing the same at 57%.  The study of 2,000 people was commissioned by Dopsu, one of the UK’s leading meat-alternative brands. It found that over half (54%) of over 65s are actively looking to reduce the amount of meat they consume, with the flexitarian trend remaining strong in the age group as people opt for alt meat in traditional dishes. Along with millennials, the two age groups represent the fastest growing segments for flexitarian diets.  The shift in diets among older people looking …

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Products & Launches

Ireland’s Red Meat Giant ABP Launches Pea-Based Duck, Lamb, Pork & Beef Under New Dopsu Brand

Irish meat producer ABP has launched a new retail plant-based brand named Dopsu, a portmanteau of ‘doppelgänger’ and ‘substitute’. The portfolio consisting of frozen No-Beef Pieces, No-Chicken Pieces, No-Duck Pieces, No-Lamb Pieces and No-Pork Pieces, is aimed towards flexitarians and will be listed from July onwards in both supermarket and online channels in the UK. “The launch of a meat substitute brand complements our core business, beef“ ABP first entered the meat-free category in 2011. This May, ABP Food Group made a deal with UK agri-food business Fane Valley Co-op to acquire the remaining 50% holding in its red meat business, which included Linden Foods, a Northern Ireland market leader in processed red meat. Bob Carnell, Chief Executive Officer of ABP UK, said: “With research …

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