Happy Cheeze products

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Investments & Acquisitions

Veganz Acquires Brands & Production Site of Germany’s Happy Cheeze

Berlin-based vegan brand Veganz Group has acquired the brands and production site of another German company, Cuxhaven-based Happy Cheeze. Happy Cheeze is a premium plant-based cheese producer that sells its products under the brand name Dr. Mannah’s. The company ran into financial difficulties earlier this year due to the rising cost of energy and raw materials, along with reduced consumer spending power. Insolvency proceedings were opened at the end of August. The acquisition will allow Veganz to expand its plant-based cheese range with more products and distribution channels, along with increased production capacity. Happy Cheese produces 13 varieties of cashew-based cheese at its 1,000m2 production site; these include alternatives to parmesan, camembert, and spreadable cheeses. Dr. Mannah’s products are sold at international food retailers, organic …


Dr Mannah's

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Company News

German Brand Happy Cheeze Announces Rebrand to Dr. Mannah’s

As of now, Dr. Mannah’s Happy Cashew vegan cheese and co-chocolate alternatives, known as Happy Cheeze from 2012, can be found under the new name Dr. Mannah’s. The German producer previously had to rename its brand from Happy Cheeze to Happy Cashew due to a legal dispute which dictated that it was only allowed to call itself cheese if animal milk was included. “Happy Cashew was an obvious choice at the time, as it was visually not too far removed from the original brand name, while also referring to the raw material that forms the basis of our plant-based alternative products,” says Dr. Mudar Mannah, founder and CEO. In the meantime, the company has been busy working on innovations, the first of which will be …