Dr Mannah's

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Company News

German Brand Happy Cheeze Announces Rebrand to Dr. Mannah’s

As of now, Dr. Mannah’s Happy Cashew vegan cheese and co-chocolate alternatives, known as Happy Cheeze from 2012, can be found under the new name Dr. Mannah’s. The German producer previously had to rename its brand from Happy Cheeze to Happy Cashew due to a legal dispute which dictated that it was only allowed to call itself cheese if animal milk was included. “Happy Cashew was an obvious choice at the time, as it was visually not too far removed from the original brand name, while also referring to the raw material that forms the basis of our plant-based alternative products,” says Dr. Mudar Mannah, founder and CEO. In the meantime, the company has been busy working on innovations, the first of which will be …


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