Dr. Praeger's

Dr. Praeger's Crunchy Stars and sliders

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Products & Launches

Dr. Praeger’s Expands Distribution, Launches New Veggie Snacks and Burgers

Dr. Praeger’s, a long-standing player in the frozen food industry, has announced the introduction of two new products along with an expansion in distribution to various retailers across the United States. This month, Dr. Praeger’s will introduce two new products to 475 Target stores nationwide. The Southwestern Black Bean Crunchy Stars and the BBQ Black Bean & Sweet Potato Slider Patties are the latest additions to the company’s lineup. The Southwestern Black Bean Crunchy Stars combine black beans with brown rice, corn, red bell peppers, and Southwestern spices, for a crunchy snack option. The BBQ Black Bean & Sweet Potato Slider Patties feature a blend of black beans, sweet potatoes, various greens, and smoky BBQ seasoning in a smaller, snackable format than the original. Exclusive products …

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Dr Praeger's crunchy burger

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Products & Launches

Dr. Praeger’s New Crunchy Veggie Burgers Available at US Retailers Nationwide

Frozen food producer Dr. Praeger’s unveils the Dr. Praeger’s Crunchy Veggie Burger product line, designed to address consumer concerns around the texture of plant-based products. According to a recent survey by the Plant-Based Food Association, texture is the primary factor discouraging consumers from adopting plant-based alternatives. The new Crunchy Veggie Burger product line aims to provide a crisper and more satisfying mouthfeel than the company’s other veggie burger options. The Crunchy Burgers, which are available in Crunchy Cauliflower and Crunchy Southwestern Sweet Potato, debuted exclusively on the QVC shopping channel last month as a prelude to today’s launch to help create anticipation among consumers.  The Crunchy Veggie Burgers retain the same high-quality ingredients as the rest of Dr. Praeger’s veggie burgers. They are also made …

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Dr Praegers QVC veggie burger

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Products & Launches

Dr. Praeger’s Launches Newest Veggie Burgers on QVC Shopping Channel

Dr. Praeger’s, an all-natural frozen foods company founded by cardiac surgeons Dr. Peter Praeger and Dr. Eric Somberg, featured on the QVC shopping channel last night, unveiling their latest veggie burger lines. The newly launched products will be available exclusively on QVC as a “prelude to an exciting retail launch in October,” according to CEO Andy Reichgut.  The two new offerings on QVC are Dr. Praeger’s 4-oz Veggie Crunch Burgers, available in two different varieties: Southwest Sweet Potato, with black bean, chipotle, and spinach, and Cauliflower, with broccoli, zucchini, and peas. These burgers further the brand’s offerings of plant-based burgers that focus on vegetables, as opposed to ingredients that mimic meat.  Reichgut, offered insights into the growing plant-based movement, telling vegconomist, “We expect to see …

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Dr Praegers California Veggie Fries

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Products & Launches

Dr. Praeger’s Unveils Veggie Fries – the “Only” Frozen Fries with a Full Serving of Veggies

According to veggie-forward brand Dr. Praeger’s, the average American eats 29 pounds of fries per year* and would like to eat more vegetables than they do currently**. The frozen food producer also states that most US consumers struggle to get vegetables into their diet due to concerns about their taste and uncertainty over how to prepare them. In response to this universal love of fries coupled with the general lack of vegetables in the US diet, Dr. Praeger’s has launched a line of veggie fries which it claims to be the only frozen fries that contain a full serving of vegetables. The product debuts in two flavors —  California Veggie Fries and Cauliflower Broccoli Veggie Fries – and are Kosher, Certified Vegan, Certified Gluten Free, …

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Perfect Chick'n Products

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Products & Launches

Dr. Praeger’s Expands ‘Perfect’ Line With 3 New Plant-Based Chick’n Products

Natural foods brand Dr. Praeger’s announces it is expanding its Perfect range with three new chicken alternatives, including Perfect Chick’n Tenders, General Tso’s Chick’n, and Nashville Hot Chick’n.  According to Dr. Praeger’s, the new products provide high-quality taste and nutrition with up to 17 grams of non-GMO protein per serving. The range includes:  Perfect Chick’n Tenders – Crispy tenders that cook within minutes and can be enjoyed with dip or in a bowl, wrap or salad. General Tso’s Chicken – Featuring a sweet and zesty flavor with a General Tso’s sauce packet. Nashville Hot Chick’n – Spicy and tangy chick’n morsels than can be served in a bowl or bun. Continued growth Dr. Prager’s Perfect Chick’n Nuggets and General Tso’s Chick’n were reportedly chosen as …

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Dr. Praeger's New Expansion

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Company News

Dr. Praeger’s Foods Opens New Headquarters in Saddlebrook, NJ to Accomodate Growth

Plant-based frozen brand Dr. Praeger’s Sensible Foods announces it has opened new headquarters in Saddle Brook, NJ to grow its team and business.  According to the company, the new space is designed to foster collaboration, creativity and connection, and comes equipped with state-of-the-art IT and a test kitchen. The new offices will accommodate larger teams as the brand seeks to meet current and future growth. The new headquarters follows the company’s appointment of CPG veteran Andy Reichgut as CEO in July.  New leadership Founded over 25 years ago, Dr. Praeger’s sells a wide range of frozen and chilled products such as veggie burgers, sausages, nuggets, and breakfast foods. This summer, the brand partnered with Texas-based fast-casual chain Genghis Grill to offer plant-based chick’n and sausage in the chain’s …

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Dr Praegers-PerfectBurger

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Company News

Dr. Praeger’s Appoints CPG Industry Veteran Andy Reichgut as CEO

Dr. Praeger’s Sensible Foods announces today that CPG industry veteran Andy Reichgut has been onboarded as the company’s new CEO, effective immediately. Reichgut brings over 25 years of CPG industry experience to the role, having most recently acted as General Manager for Violife cheese, an Upfield subsidiary (see our recent interview with Andy here regarding Violife and the vegan cheese category). He previously held the role of Executive Vice President at New Classic Cooking, where he headed Veggies Made Great, and prior to that worked in brand management and innovation at Pinnacle Foods, Mars and Reckitt Benckiser. “Dr. Praeger’s is a brand I have admired for many years and am excited and honored to join the organization as its CEO,” states Reichgut. “At a time …

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Genghis Grill / Dr. Praeger's Bowls

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Gastronomy & Food Service

Genghis Grill Adds Dr. Praeger’s Plant-Based Chick’n and Sausage to Menu

Fast casual chain Genghis Grill is partnering with Dr. Praeger’s Sensible Foods to add new plant-based proteins to its menu. Fans of Genghis Grill, which specializes in made-to-order stir fries, can now order Dr. Praeger’s gluten-free vegan chick’n or sausage in any bowl creation.  Based in Dallas, TX, Genghis Grill operates over 50 locations across the US. The new partnership marks the chain’s first plant-based collaboration and expands its vegan-friendly menu options beyond the current tofu offering. In addition to inclusions, Dr. Praeger’s proteins are featured in two curated chef bowls:  The Veggie Bowl (Plant-based chick’n, bell peppers, snap peas, corn, zucchini, squash, carrots, green onions, cauliflower rice, 3G sauce) Plant-Powered Sausage Bowl (Plant-based sausage, mushrooms, onions, spinach, roasted garlic, teriyaki sauce, served with cauliflower …

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Company News

Vestar Takes Majority Stake in Dr. Praeger’s, Installs Ex Pinnacle Foods CEO as Chair

Private equity firm Vestar Capital Partners announces today it has made a majority investment into Dr. Praeger’s Sensible Foods. Vestar advisor Jeffrey Ansell, previously CEO of Pinnacle Foods – a $3 billion corporation whose portfolio includes Birds Eye, Earth Balance, EVOL, and Gardein – will join the Dr. Praeger’s board as Chairman.

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Prime Roots Turkey

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Food & Beverage

Tofurky Unable to Keep Up With Demand, New Plant-Based Turkeys Emerge

Tofurky has reported a huge spike in sales orders amounting to the company’s largest annual increase since 2015, stating to CNN Business that demand is so high that it needs to increase production but is limited this year due to staffing. Meanwhile new vegan turkeys are on the 2020 pre-holiday market including Prime Roots and Whole Foods.

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citarella

Image: Citarella Facebook page
Products & Launches

Dr Praeger’s to Launch a Vegan Cauliflower Burger into “Seafood Authority” Supermarket Citarella

Dr. Praeger’s is to release a limited-edition vegan Farm Stand Cauliflower Burger, produced to support struggling farmers and local food pantries and help fight hunger during the pandemic. Intriguingly, the vegan burger is being launched into Citarella, a specialist in seafood such as fish, lobster, mussels & scallops, crabs and caviar. 

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PERFECT BURGER

Image courtesy of Dr. Praeger's
Food & Beverage

Dr. Praeger’s Joins Fake Meat Category With the Perfect Burger

Today, Dr. Praeger’s Sensible Foods is entering the plant-based fake meat category with another realistic patty to join the increasing list of plantbased and cultured meat alternative burgers with superlative names such as Impossible, Incredible, Awesome, Imposter, Unbelieveable, and now Dr. Praeger’s addition which is being launched as the Perfect Burger.

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