Private equity firm Vestar Capital Partners announces today it has made a majority investment into Dr. Praeger’s Sensible Foods. Vestar advisor Jeffrey Ansell, previously CEO of Pinnacle Foods – a $3 billion corporation whose portfolio includes Birds Eye, Earth Balance, EVOL, and Gardein – will join the Dr. Praeger’s board as Chairman.
Dr. Praeger’s New Crunchy Veggie Burgers Available at US Retailers Nationwide
Frozen food producer Dr. Praeger’s unveils the Dr. Praeger’s Crunchy Veggie Burger product line, designed to address consumer concerns around the texture of plant-based products. According to a recent survey by the Plant-Based Food Association, texture is the primary factor discouraging consumers from adopting plant-based alternatives. The new Crunchy Veggie Burger product line aims to provide a crisper and more satisfying mouthfeel than the company’s other veggie burger options. The Crunchy Burgers, which are available in Crunchy Cauliflower and Crunchy Southwestern Sweet Potato, debuted exclusively on the QVC shopping channel last month as a prelude to today’s launch to help create anticipation among consumers. The Crunchy Veggie Burgers retain the same high-quality ingredients as the rest of Dr. Praeger’s veggie burgers. They are also made …
